Donat Mg

DATE: 11/2013
BRIEF: Complete reposition of the Donat MG brand.
LABELS: Beverages, SLO, Drogakolinska


We conceived both a functional bottle and a graphic style with references to Medicine. The objective is to transmit the exclusive characteristics of the product, such as a higher quantity of magnesium or its benefits on pregnancy, for example.

The objective of this project is to consolidate Donat MG’s fame, locally and internationally, as a healthy product.