Clínica de la Paix
To come up with a naming and brand that conveys the values and personality of its founder, in addition to the trust and professionalism it transmits. Furthermore, attract a select audience that values its appearance, and wants to be true to the best version of themselves, feeling safe in the knowledge that they are in good hands.
To find the positioning of the brand, we generated a workshop, with the client taking into account the demands of the sector and the audience whom they wanted to reach. Under the brand essence “Beautyin balance”, we rely on the perfection and trust that the circle denotes to create a logotype with its connotations of protection, care and closeness, we are drawn to thinking about how they are characteristic of the doctor. Inside, as a symbol of quality, we find the initials of the name of the clinic “De la Paix”, which is reminiscent of the harmonic shapes of the face, and how they coexist in a delicatebalance.
Regarding the palette, which plays an important part in the universe of the brand, we opt for shades that are similar to skin tones, alluding to the natural, as well as the beauty and calm contained within that idea.