CEDEVITA SUMMER ACTIVATION

DATE: 7/2015
BRIEF: Create a remarkable campaign with sampling in Barcelona.
LABELS: SPA, Beverages
Activation · 

A FRESH DOSE OF VITAMINS IN BARCELONA

Cedevita, the leading beverage brand from the Balkan, decided to boost its international growth with the objective to quench Spanish thirst with litter of fresh doses of vitamins thanks to its “On The Go” bottle available in exclusivity in El Corte Ingles stores.
To celebrate this strategy Cedevita collaborated with PointBleu for the realization of a tactical action aiming to create an energetic and positive brand awareness and visibility in Barcelona.

During two days, 2 squads cycled across the streets of the Catalan capital sampling bottles “On The Go” with a double objective: Explain the beverage concept, its opening, its benefits and indicate the closest Corte Ingles for a vitamin reload.
In this action were covered more than 20 km during 2 days, passing through Barcelona’s hottest point, shrimping more 10 000 viewers among whom were spread 3 000 Cedevita, many smiles and a taste of “orange Attitude”.