Cedevita Monstea

DATE: 10/2015
BRIEF: New naming, logo and packaging for Monstea.
LABELS: Drinks, CRO, Cedevita
Packaging · Branding · 

Terrific funny tea!

An association of the goodness of tea and the vitamins of the mythic beverage brand Cedevita, to offer kids from the Balkan a hot drink as tasty as it is healthy.
A simple process for which is only needed a cup of hot water and 3 spoons of our innovation mix of tea and fruit extracts.

For the launch of this new product, Cedevita collaborated with PointBleu for the creation of the name and design.
Monstea a simple and impactful name resulting from the merge of the product concept and the graphic universe created.