Calin Special Care

DATE: 10/2020
BRIEF: Create the new image for the new Calin Special Care
LABELS: MAR · VISUAL IMAGE · BABY CARE
Packaging · 

OUR GOAL
The company wants to expand the Calin brand and consolidate with a line dedicated to the Premium and super Premium segment. The aim is to satisfy all the most demanding mothers who seek a pleasant cottony feel on their babies’ skin and – at the same time – guarantee complete absorption and dryness protection.

THE SOLUTION
Calin Special Care is a tribute to the unique relationship between parents and children. Embracing each other creates an incomparable feeling we wanted to capture in our design. Capitalizing on the idea of “skin with skin”, with nude colors and pictures of hugs without clothes, the whole universe of Calin Special Care pays tribute to this feeling to finally express the pure essence of the hug.

For the design of the new Premium packaging, we were inspired by the motto “less is more” in order to capture the attention of Premium consumers. The design maintains the magical power of Calin with its iconic red colour as a reference to the mother brand and the images of mother and baby with drawings full of tenderness.

FEATURES
Brand Strategy
Brand Identity
Packaging design

PACKAGING
Magic
Lovely
Tender