Brand Innovation

For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…

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Caring and Branding

The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…

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Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

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Brand Authenticity

Ever since Covid-19 first struck, the resulting economic recession and latent market saturation has called for a renewal in our attitudes around trust. Consumers’ expectations now stipulate that businesses participate in tackling our various shared crises. As such, they choose to buy and invest exclusively in the brands that do their part. Brands have an…

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Sponsoring the Olympic Games

The Olympic flame is still shining in Tokyo, after the games were cancelled in 2020, owing to the COVID-19 pandemic. These games have received some criticism, not only from Japanese citizens but also from sponsors, who have invested more than 3 billion dollars in this event. Back when there were no health emergencies, the J.J.…

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New Times, New Logos

 As society advances and develops new values, companies renew their mission and vision in order to respond to an increasingly connected society. In this post, we analyse past, present and future logo trends, focusing on examples from Telefónica, Pfizer and Dacia. Stay tuned, we promise it will be worth it. THE PAST Telefónica's new corporate…

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City Branding

 Large companies use marketing to sell their products to a certain audience, and cities take advantage of marketing to develop communication strategies. All these strategies are what is known as city branding, the creation of a visual identity aimed at conveying a certain image to citizens, visitors, companies and investors. What are your goals? The…

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Packaging Design Trend: ‘70s Nostalgia

 Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing  with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…

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Virtual Reality Meets Branding

 The concepts of virtual reality and augmented reality always go hand in hand, but they are totally different. On  one hand we have the fact that augmented reality brings virtual elements to your world, making you feel like you have been transported somewhere else entirely. Why is it included in the marketing campaigns of many…

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Key Actions To Take Off Your Clothing Brand

The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…

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Gen Z Finances

Generation Z is changing, and financial technology is working hard to get ahead of the trends. Since the 2008 crisis, consumers have been wary of banking entities and little by little, banks and infrastructures have gradually begun to close down. Today, banks are going digital and launching competitive applications that allow consumers to carry out…

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PB Talks: The Feminine Market

Reading Time: 3 minutes This is Souheil Badaa interview for Pointbleu Design where we discover their last launch of Mia Cotton, the first Moroccan pad that provides comfort and safety to their users.

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