How to Make a Brand Promise and Keep It

  What is a Brand Promise Each brand promises something it to its consumers. This is called the brand’s promise which goes beyond just delivering products and services. The brand promise offers a tangible benefit that differentiates it from its competitors. The brand promise is something so up there, that the customers develop expectations from…

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The Newest Food Trend for 2018 – The Fourth Meal

  According to various reports focussed on food trends for 2018, the one that unanimously topped the charts and subsequently caught our fancy was – The Fourth Meal. What is the fourth meal? Well, The Fourth Meal celebrates the prolific love for snacking. Simply put, it is an amended version of the standard three meal…

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Important things to consider when creating your brand logo

Branding Lesson for the week: First impressions matter! Well, fair or not, they do. Considering we live in a visual world, we cannot stress enough on the power of perception and how it can make or break your brand. Moving beyond traditional tools such as business cards & websites and creating a strong, unique visual…

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Do you have unicorns among your clients?

So, who exactly are Unicorns? Simply put, they are your very best customers. Unicorns are the customers every business wants, but are exceedingly rare. It could be because they pay big monies and contribute to a large chunk of your revenue or because they are a delight to work with and your team loves spending…

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Generation Z – Who They Are and How to Target Them

While there’s been a lot of humdrum lately about millennials and marketing initiatives focussed on them, perhaps it is time for marketers to rethink and refocus on the next generation of largely neglected consumers – Gen Z. This generation has grown up watching their parents focus on fresh food for their children. Being technologically well-equipped,…

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5 clever packaging ideas to inspire you

  What is packaging? One may say it’s just what you pack your product in, but we doubt anyone says that anymore! Packaging is so much more – it is the first touch point, the first impression one has of a brand and more often than not, a decisive factor contributing to the consumer’s decision to…

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Best branding lessons from starwars

It would be a colossal understatement to say that the iconic movie Star Wars is more than Just a Movie. Over the decades, it has acquired a cult status few in the movie world have enjoyed, and quite clearly it has transcended its industry to become a sort of cultural touch point for people all…

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Storytelling – The Most Important Marketing Strategy in 2018

Storytelling is one of the most powerful ways to breathe life into your brand. While storytelling in marketing isn’t new, there’s never been a greater urgency to make it a key part of marketing initiatives – remember, you’re in the business of constantly telling your brand’s story. If you haven’t yet figured out how to…

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Carbonated beverages are de-frizzing

  Since we are all healthier or at least we try, be some carbonated beverages seem to be on a graphic style diet too. From changing your name such as Gatorade, or Aquarade as they want to be called now, the segment is trying to become more natural, less sugary and frizzy, at least in…

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Superfoods, the new supertrend in FMCG

A quick Google search for ‘superfoods’ comes up with 10.000.000 results. Intake of these ingredients has grown a whopping 200% in only 4 years and, unsurprisingly, the US has increased their production by almost 40% during the last year. It is a non-stoppable trend in the food market, same as ‘clear labels’, healthy snacks or…

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HOW TO MAKE YOUR COSTUMERS BE PART OF YOUR BRAND

Starbucks Coffee Company have been committed to excellence and to its guiding principles, thus the company has brought the unique Starbucks Experience to every customer through every cup. The aim of the mission is to provide great coffee according to costumers’ preferences and wishes in a very cozy atmosphere where each name is called when…

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