The Rise of the “Clicks-to-brick” Stores

With a growing number of online companies considering going the brick and mortar way, 2019 is being touted as the tipping point for “click-to-brick” stores. Just as well - as per a study by Timetrade, in spite of all the hype around online stores, when it comes to choosing a method of shopping that’s most convenient, physical stores are…

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Game-changing Baby Trends

The baby care sector is a one with massive growth and innovation prospects dictated by consumers’ ever-evolving demands. We’ve got all the intel on what’s trending this year and here’s a round-up of the top baby care trends making waves currently: 1.Natural elements in the nursery: Quite often, we see nursery trends mirroring design trends…

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Growing Self-Care Industry: Part 2

While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest…

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Dessert Trends 2019

With all the conversation around healthy eating, the overarching focus is shifting towards “clean foods”that are plant-based, contain low sodium and natural sugars and at the same time are safe for the environment and the society. Today more than ever, consumers are aware of what they eat, where it is coming from and what’s in it. These factors are driving the development…

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The Evolution of Influencer Marketing

Influencer Marketing, what? Says no one anymore. A term that was pretty much non-existent a decade back is now a familiar buzzword, taking the world by a storm, one Insta-post a time. Today, as much as influencer marketing makes for an important aspect of global businesses’ marketing mix, it also plays a significant role in our everyday life. A…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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Dental Trends 2019

Recent research indicates a strong link between oral health and that of the rest of the body. There are studies that demonstrate that poor oral health increases the risk of cardiovascular diseases. Some studies also suggest that mothers-to-be with gum diseases are at a higher risk of delivering pre-mature, under-weight babies. The World Health Organization has gone so far…

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The Future of Experiential Dining – Chefs-On-Call

We have a hunch 2019 will see a whole lot of excitement about Experiential Dining. We’re talking Chefs on-call, communal dining, social eating etc. etc. It all boils down to the resurfacing of the original social dining option – quintessential home-made meals. While the concept may have seemed a bit out of fashion all this while, the…

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Telecom Trends for 2019

2018 was a momentous year for the telecom industry. New trends enabled massive development and changed the landscape of this $3.1 billion industry. While we expect some of those trends to gain further momentum this year, there are also some fresh trends that are expected to steer the industry into new directions.  Here are the top trends…

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Vegan Edible Packaging: Where the Future Lies

© 2016 Bakeys.com With the whole Vegan movement  gaining rapid momentum, there are perhaps few and far in between that are unaware of its growing popularity. While everyone is talking about foregoing animal products in foods and substituting them with vegan alternatives, have you thought about what’s the situation with packaging? Adopting a vegan lifestyle is not just about consuming…

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Middle Eastern Cuisine Trends

Just like other industries, the food industry is no monolith either. As consumer tastes evolve, newer foods make their way into the consumer palette and, before you know it, these foods become common as fast as their predecessors fade into oblivion. According to a Senior Food Research Personnel from Market Research firm, Mintel, “Flavor is…

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The Sonic Branding Revolution

Barely a month after Mastercard dropped its name from its iconic logo the company is once again making headlines, this time for its sonic branding. What it means is that Mastercard  now has a brand identity that extends beyond visual branding, allowing consumers to experience a brand-exclusive sound every time they make a purchase using their Mastercard or while…

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