Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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Influencers have changed

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is not to say that Marketing by Influencers does not work. In agreement with James…

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Better Ingredients, Better Feelings

Reading Time: 2 minutes The second decade of the 2000's have seen a radical change in food trends. With the boomers, food consumption was shifting to new products promoted by multinationals without taking into account their ingredients, but from 2015 onwards a new stage began. The new generations, the millennials and even more the Generation Z, are starting to approach a new concept of healthy nutrition. 

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Internal Communication Strategy

While organizations spend much time, effort and resources in perfecting their brand positioning in front of customers, it is as important to maintain a good brand image amongst one’s employees and staff. Among many other reasons, employer branding is necessary to attract and retain good talent. A brand image is not just what you communicate…

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Increase your Productivity Remotely

With the pandemic that has come upon us, we have learned that working remotely can be a challenge in terms of team work, as well as an opportunity to increase our digital and creative skills. At Pointbleu, we have been working remotely for over 8 years with teams of collaborators from all over the world,…

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Diving into your Brand Essence

If we stop to think about a brand, our memory will remember its colour, followed by the logo and finally the packaging that identifies your product. This entire set of images - in addition to its communication in any medium - can be defined as the brand image. It attracts us visually and, after a…

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PB Talks: The Ready Meals Market

· The ready-meal market offers food for busy consumers that sometimes eat at home or “on the go”. Now, we are in a new stage of post-pandemic life, where we spend more time at home cooking more real food meals. Do you think it will affect the market or will the market evolve?  The ready-meal…

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Naming your brand

Reading Time: 2 minutes Looking for the perfect naming of your brand? Check out our tips to get the most of your naming.

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The Most Talked about Packaging Redesigns in 2020

The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end.   Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…

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