Inclusion in this Era of Smart Working

Organizations these days are melting pots of cultures, ethnicities and personalities. Bringing together such diversity, employers are constantly faced with the challenge to foster inclusive work environments. Throw in COVID-19 and the current work-from-home situation into the mix, and the need to ensure inclusion is greater and more demanding than ever. An analysis by Gartner,…

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New Purchasing Criteria

Much has changed in our buying habits since the advent of mass technology in our daily lives. Previous generations weighed up their purchasing decisions based on principles such as price and brand quality, also considering the word of mouth and planning their purchases discreetly. Today, the consumer is constantly connected, developing new opinions and beliefs…

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Luxury Health Offerings in a COVID World

The recent pandemic has disrupted lives and redefined the way one will exist in the coming future. Among COVID-19’s far-reaching effects is the way we now view health and consequently, the impact on the health industry. Earlier, health check-ups, tests and supplements were largely for those who had health issues. Today, no one is immune…

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The New Definition of Happiness in Pandemic Times

What is happiness? While this simple and oft-used word means different things to different people, the World Happiness Report defines it as the average of six variables: GDP per capita, social support, healthy life expectancy, freedom to make life choices, generosity, and freedom from corruption. Until early 2020, people were, generally speaking, trying to improve their…

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What Travellers Want in the Post COVID-19 World

While many industries were severely impacted by COVID-19, the travel industry has been practically laid in ruin. As the pandemic began its unstoppable spread with no cure to rein it in, borders were closed, travel plans were shelved and people sheltered in their homes. Overnight the travel industry saw thousands and thousands of cancellations, leading…

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Summer Colors Trend

Look at an aisle in a shopping store and you will see designs and packaging in every colour of the rainbow. But did you know that the choice of these colours is based on research and consumer psychology? In fact, effective use of colour can increase brand recognition by up to 80%. Colour is often…

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Are Homes and Offices Being Redesigned for Millennials?

The millennial generation, born between 1982 and 1999, is largely devoted to their careers and work lives, while seeking social attachments at and outside of work. Not surprisingly, the physical spaces a millennial inhabits resonates with these core values and beliefs. At the work place, for instance, Gen Y seeks an atmosphere that promotes socializing…

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How Tik Tok is Getting Brands to Put on Their Creative Hats

In less than two years since it launched outside China, Tik Tok has taken the world by storm. It has seen a remarkable 2 billion downloads as of April 2020. While Tik Tok started as a fun-based viral video platform, it has been gaining maturity with time. Today, marketers can no longer deny that this…

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All Minorities Matter

Due to recent tragic events, consumers and brands are more active than ever. From the #blacklivesmatter movement, to BAME communities in the UK, consumers are demanding to be taken into account, respected and cared for. Just as conversations on social networks provided a catalyst for the emergence of the #metoo movement, BAME groups have finally…

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Catapulted Into JOMO- A New Way of Life in COVID-19

The world was hurtling forward at breakneck speed when we were all thrown off by a virus. Remember snippets from our pre-COVID-19 life? Nodding to our chattering kids while scrolling through our Instagram feeds, having coffee with one friend while texting another one, constantly reaching for the phone to check if we had missed out…

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