Innovations In The Global Soft Drinks Market

It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…

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The Digital Video Content Market

Considering how content creation, distribution and consumption is disrupting television, coupled with the fact that the internet is on its way to taking over television as the most preferred mode of consuming content, it is only fitting to state that content indeed is king. No surprise then that the digital video content market is thriving like never before. As…

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The Nostalgia Marketing

"At the crux of this all lies one simple question – does nostalgia marketing actually work? " Nostalgia (/nɒˈstaldʒə/) – “a sentimental longing or wistful affection for a period in the past”. Remember the movies we watched as children or the high school experiences that changed us forever? The reason they matter so much to us…

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Purpose Driven Brands

"As per a Harvard Business Review study, 64% of consumers who associate with a brand do so if the said brand shares their own beliefs and values" As per a recent study by Accenture research, 63% consumers prefer to purchase products and services from companies that live by a bigger purpose that goes beyond their corporate bottom line. Up…

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How Brands are Empowering Women

Talks of women’s empowerment and events celebrating their achievements have been doing the rounds for over a century now. Today, there are a number of brands around the world, championing the fight for women’s rights. Here’s our pick of the top 5 brands that we believe truly walk the talk as far as gender equality is concerned:…

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Trendiest Summer Drinks for 2019

With the onset of summers, we’ve put together a list of the trendiest drinks that are sure to be welcomed by all and sundry! Here’s our pick of the top 5 brands that have pretty cool drinks lined up for the summer season: As the ready-to-drink market undergoes massive growth, home grown brand, MG Spirits stands out…

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Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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Successful Co-Branding Partnerships

Collaboration. Partnership. Convergence - different terms with the same meaning. In this age of digital and social media, the phenomenon of brands teaming up with other brands is becoming more prevalent than ever. This year, expect to see more brands collaborate and partner with other brands to expand their appeal to their audience. Here’s a roundup…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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Celebrity-Owned Consumer Brands

Off late, it seems as if celebrities, especially movie-stars have taken over the consumer market, with so many of them launching their own successful product lines. In case you need a memory-jog, here’s our list of popular global brands owned by some of our favourite movie stars: The Honest Co. by Jessica Alba: Jessica founded this wellness brand…

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The Rise of the “Clicks-to-brick” Stores

With a growing number of online companies considering going the brick and mortar way, 2019 is being touted as the tipping point for “click-to-brick” stores. Just as well - as per a study by Timetrade, in spite of all the hype around online stores, when it comes to choosing a method of shopping that’s most convenient, physical stores are…

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