The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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2020: A New Year and Brands Set to Ace It!

2020 is already here! We wonder what brands have in store for us and how they’re prepping for the new year! Here’s our pick of what to expect in 2020 and brands that are acing the year, already! The Grocery Industry is evolving like never before and Amazon and Uber are at the center of…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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5 Cities that Do Christmas Festivities the Best!

We’re all for sitting by that cozy fireplace and enjoying mulled wine & spiced gingerbread with loved ones, but the holiday season is also the time to travel. The magic of Christmas unravels in different ways in different parts of the world and some cities really outdo themselves during the holiday season. Here’s our pick…

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Christmas Celebrations by the Biggest Corporates

Christmas trees, sparkling lights, hot chocolate, lots of gifts and gratitude - that’s what the holiday season is all about. Although it falls in the end of the month, the contagious spirit of Christmas can be felt throughout the month of December. Let the holiday season begin! Here’s how the biggest companies, associations and corporates…

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Packaging Design Trends to Inspire

Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…

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Plant-based Meat – The Food Trend We Need in 2020

In the last couple of years, there has been a spurt in the growth of consumers switching to plant-based meats, for various medical reasons, including increasing sustainability consciousness and a general urge to live healthier. As a result, the plant-based meat market has started to come on its own. Currently valued at USD 12.1 billion,…

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Packaging Design Trends 2020

We all know how important is packaging design in the entire product value chain - it is the very first touchpoint between the brand and consumers and is instrumental in developing their first impression of the product. The product packaging and design is what stays with the consumers, quite literally and figuratively. It is what…

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The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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The Age Of Ageism

The population of older people in the world is rapidly increasing. Virtually every country and every region across the globe is experiencing older population growth in high proportions. Likely, this growth will not only affect social structure but also have implications for various industries. As per a United Nations report, “In 2018, for the first…

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