EMBRACING INTENTIONAL LIVING

  There are two times of the year when consumers rethink their lives: January and December. If in the first month of the year 80% of consumers abandon their resolutions in 30 days - according to Forbes - September appears as the month of the intentional living. Stay with us and find out the keys…

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Food and Drink Personas for 2024: The Foodiversalists

With this post we close our series on future "Food and Drink Personas", which has been giving us food for thought throughout this month. Today we will take a closer look at the "Foodiversalists", who focus on the environment and nature, looking for nutritious food sources that benefit both themselves and the planet.  Mainly present…

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Food and Drink personas for 2024: The Mindful Nurturist

As we change, so does the way we eat. And just like every year, we are bringing you the 5 personalities who sum up the food and drink consumption trends of our consumers. This tool will allow us to get closer to them and find out what their priorities are. At Pointbleu, we will analyse…

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Summer Packaging trends: high-end products

After years of quarantine and restrictions, the consumption of food and beverages at home has changed, giving rise to new innovations that have been adapted to our daily lives. These range from simple ready-to-eat options, to those of international cuisines. Stay with us to find out all about it. The Specialty Food Association has made…

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Innovation and trends: nostalgic packaging

As we touched on in the last post, the Cost of Living is rising and it seems that consumers are looking for comfort in nostalgia and the happy memories of times gone by. While older generations seek their youth, younger generations focus on decades that came before they were even born. This is an incredible…

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Cost of living rise: how to act

After two and a half years of the Covid 19 pandemic, the start of the war in Ukraine, and other intervening adversities, we are facing a massive economic downturn. In March of this year, inflation in Great Britain was at 8.5%, while in some countries in Latin America it climbed to over 10 points. All…

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Cocoa and Chocolate: Trends in Packaging

Cocoa, and of course, chocolate, are widely considered to be essential everyday items. Without a doubt, there is a huge industry behind this irresistible treat, in which design plays an important role. At Pointbleu, we wanted to celebrate World Cocoa Day by exploring all the details hidden within its carefully contemplated packaging and related design…

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Speciality Coffeeshops: Design and Retail

As we saw in the last post, speciality cafes are not only conquering cities, but also winning over the hearts of those who live there. Their careful design has left no one indifferent, from its logos to its cups, everything is selected to improve our day-to-day. In Barcelona, ​​speciality coffees landed around 2015, mostly thanks…

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Speciality Coffeeshops: quality trends

The market for Specialty Coffee Shops is growing exponentially, and as a niche for this category opens up in most European cities, you may be wondering what makes these coffee shops so unique. It is a market niche in which quality is favoured over quantity, and sustainability is a must. Coming from places like Jamaica,…

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The New Gen Alpha Snacking

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in…

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Trends and Innovation: Smart Homes

Imagine being able to control the air quality of your entire house from the comfort of your sofa, or controlling the lights when you are out. Sounds good, doesn't it? In an increasingly busy society, experiencing a shift towards spending more time at home, Smart Homes have arrived to make our day-to-day life easier, safer…

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From Body Positivity to Body Neutrality

iStockImages It is well-known that the Covid-19 pandemic has threatened everyone’s physical health worldwide, but it also has damaged us on a much deeper level. A recent study from the scientific journal “Personality and Individual Differences” discovered that isolation, stress, anxiety and other pandemic-induced mental health issues have aggravated difficulties with self-esteem and body image.…

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