Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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Influencers have changed

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is not to say that Marketing by Influencers does not work. In agreement with James…

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Better Ingredients, Better Feelings

Reading Time: 2 minutes The second decade of the 2000's have seen a radical change in food trends. With the boomers, food consumption was shifting to new products promoted by multinationals without taking into account their ingredients, but from 2015 onwards a new stage began. The new generations, the millennials and even more the Generation Z, are starting to approach a new concept of healthy nutrition. 

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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The Beauty Industry’s Technological Evolution

The beauty industry is going through an amazing technological disruption that is changing the way we discover, perceive and buy beauty products. These are exciting times as we experience this shift in the way the industry has taken to technology to create seamless consumer experiences, blurring the lines between the online and offline. Here’s a…

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Futuristic Innovations in the Transport Industry

The transport sector is going through a massive overhaul. Here’s our pick of transport innovations that will not just improve commuters’ convenience and safeguard the environment but forever change the way we travel: Over one million people die in road accidents every year with the number of injured upwards of ten million. Add to this…

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Plastic-free Supermarkets: No More a Distant Reality

Did you know? Only about 9% of the plastic ever produced has been recycled. This is a number presented by the Great Britain’s Royal Statistical Society from a 2018 study. While it’s the most convenient thing to pick up your supermarket shopping in a plastic grocery bag, its disposal is a different matter altogether -…

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Brands Leading the Fight Against Climate Disruption

A few decades ago, who would’ve thought resources like water, gas and oil would cease to be infinite and bring forth global issues like global warming and carbon emissions. Fast forward to 2020 and we’re on the verge of a mass extinction unless we take up sustainability as a serious priority. We only have about…

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The Biggest Food Trend for 2020: The Realfooding Movement

It’s a commonly known fact that ultra-processed foods have the worst kind of effect on human health. Ultra-processed foods are to be majorly blamed for a majority of diseases including obesity and cancer. More and more studies are able to validate the belief that increased consumption of these foods is connected with excessive weight gain.…

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The Transformation of Beverage industry

Drinking alcohol is something that has been quite an integral part of our social fabric for long now and dare we say, also considered something of a “it” thing. Non-drinkers would be looked at with raised eyebrows, puzzled expressions and perhaps even mirth. Not anymore. Public health campaigns and increased health awareness among consumers have…

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