Brand Innovation

For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…

Read more

Caring and Branding

The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…

Read more

Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

Read more

Brand Authenticity

Ever since Covid-19 first struck, the resulting economic recession and latent market saturation has called for a renewal in our attitudes around trust. Consumers’ expectations now stipulate that businesses participate in tackling our various shared crises. As such, they choose to buy and invest exclusively in the brands that do their part. Brands have an…

Read more

The Future Of Packaging

With consumer expectations and legislation driving demand for packaging materials that are not only sustainable, but also either renewable or recyclable, the future of packaging is set to overcome many of its current issues around sustainability and hygiene. This will be coupled with a drive to have companies overhaul their out-of-touch brand strategies, which often…

Read more

Home-grown food

The COVID-19 pandemic has had a substantial impact on almost every single aspect of our lives. The closed borders and the crisis itself, along with the ongoing food shortage and the shelter-in-place recommendations, have led more people to recognize the value of growing a garden as a means of becoming more self-sufficient. This reliance on self-sufficiency…

Read more

NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

Read more

Packaging Design Trend: ‘70s Nostalgia

 Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing  with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…

Read more

Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

Read more

How to apply consumer- centric design to your brand strategy

User-centric design has turned companies' marketing strategies upside down. It is no longer only essential to understand the needs of the consumer, but we must also know how to create products that satisfy those needs and fulfil the purpose for which they were designed. In this article, we will look at how brands can implement…

Read more

The new Vermouth trend

The pandemic has led to an increase in the consumption of low-alcohol beverages, with no added sugar. In addition to the long-established presence of fat-free, unprocessed and sugar-free foods on our shelves, we are now seeing other new products that allow the consumer to have particular experiences, such as Heura's meatless meat or Satisfyer's sexless…

Read more

China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

Read more