NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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Packaging Design Trend: ‘70s Nostalgia

 Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing  with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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How to apply consumer- centric design to your brand strategy

User-centric design has turned companies' marketing strategies upside down. It is no longer only essential to understand the needs of the consumer, but we must also know how to create products that satisfy those needs and fulfil the purpose for which they were designed. In this article, we will look at how brands can implement…

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The new Vermouth trend

The pandemic has led to an increase in the consumption of low-alcohol beverages, with no added sugar. In addition to the long-established presence of fat-free, unprocessed and sugar-free foods on our shelves, we are now seeing other new products that allow the consumer to have particular experiences, such as Heura's meatless meat or Satisfyer's sexless…

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China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

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Discovering Gen M

Muslim Millennials are young, middle class and have considerable purchasing power. Their consumer habits are changing by leaps and bounds, and a sizeable percentage of them are children on interracial marriages in European or Arabic countries. According to Further- The Objective magazine, by 250 they will make up a quarter of the wordl’s population.   Sixty percent of this population is…

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The future of Fake News: “Deep Fakes”

The internet user has gone from experiencing primitive websites that contained nothing more than text to semantic one (unlike simpler websites where they would have found answers before). It is characterised by the use of mobile devices and tools such as the “cloud”. It allows us to store our information on the web, without the…

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How ASMR is used by brands

The concept of ASMR (Autonomous Sensory Meridian Response) is one of the most widely- used tools in the world of neuromarketing, especially at sensory level. It is defined as a biological phenomenon related to the perception of sensations that are associated with well-being. Those who enjoy ASMR explain that it elicits pleasure through external stimuli.…

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The Kitchen and X Gen

Gen X, i.e. the people born between 1961 and 1979, are now in a position of influence and power. In recent times, this generation has adapted to new lifestyles which prioritise the value of health and the pleasure of food. Generation X envisage luxury as something that allows them to show they are socially responsible,…

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Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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