The New Gen Alpha Snacking

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in…

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Packaging and sustainability: towards cleaner oceans

It has been more than five years since the Ellen MacArthur Foundation stated that if we did not change as consumers, by 2050 there would be as much plastic in the ocean as fish. As shocking as it sounds, the climate crisis continues to be one of the biggest issues of our time. According to…

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Trends and Innovation: Smart Homes

Imagine being able to control the air quality of your entire house from the comfort of your sofa, or controlling the lights when you are out. Sounds good, doesn't it? In an increasingly busy society, experiencing a shift towards spending more time at home, Smart Homes have arrived to make our day-to-day life easier, safer…

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Spring F&D Packaging Trends: Self-Care

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This fifth post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Self-Care”.…

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Spring F&D Packaging Trends: Design-Wise

We are continuing to outline all the guidelines that will shape F&D packaging trends for this Spring. This fourth post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Design-Wise”. BREAKING DOWN THE CONCEPT  It is…

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Spring F&D packaging trends: Safety

We are continuing to break down all the guidelines that will shape F&D packaging trends for this Spring. This third post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Safety”. BREAKING DOWN THE CONCEPT The…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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Kid’s Packaging

As generations grow older, new ones arise. Born between 2010 and 2025, the Alpha Generation represents the future of consumerism. According to a report carried out by the business forecasting company McCrindle, Alphas are set to become the largest generation in history. Not only that, but they will also have unprecedented spending power, a generation…

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The Single Era

As the number of people remaining single is continuing to grow, knock-on effects for brands will be far-reaching. This will create a new ecosystem of consumers to address, and they will have to be taken into account. According to a report carried out by the entity Euromonitor International, in 2030 the number of single-person households…

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RTD Drinks

The COVID-19 pandemic has caused people across the world not only to pay closer attention to their physical health, but also to cherish their nutrition and eating habits. Recent studies claim that alcohol and soda consumption is going out of fashion, as younger generations now represent a higher percentage of the population. The truth is…

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