Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

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The Future Of Packaging

With consumer expectations and legislation driving demand for packaging materials that are not only sustainable, but also either renewable or recyclable, the future of packaging is set to overcome many of its current issues around sustainability and hygiene. This will be coupled with a drive to have companies overhaul their out-of-touch brand strategies, which often…

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Home-grown food

The COVID-19 pandemic has had a substantial impact on almost every single aspect of our lives. The closed borders and the crisis itself, along with the ongoing food shortage and the shelter-in-place recommendations, have led more people to recognize the value of growing a garden as a means of becoming more self-sufficient. This reliance on self-sufficiency…

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NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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Packaging Design Trend: ‘70s Nostalgia

 Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing  with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…

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Sustainable Packaging

 According to Oxford Languages, the word “sustainability” is defined as “avoidance of the depletion of natural resources in order to maintain an ecological balance”. How can we make our packaging sustainable and have an impact on the consumer? At PointBleu Design, we give you all the details! The main objective of this type of packaging…

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Special Packaging Editions For Halloween

Limited editions in packaging industry are an exciting way to connect more with consumer and increase visibility by pushing up your brand essence. Obviously, creating it is not an easy process; studies reveal that almost 90% of limited-edition packaging do not obtain the desired results. Brands must be smart and creative if they want to…

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Vegan Edible Packaging: Where the Future Lies

© 2016 Bakeys.com With the whole Vegan movement  gaining rapid momentum, there are perhaps few and far in between that are unaware of its growing popularity. While everyone is talking about foregoing animal products in foods and substituting them with vegan alternatives, have you thought about what’s the situation with packaging? Adopting a vegan lifestyle is not just about consuming…

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How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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Sustainable Packaging Materials

It is official: sustainability can no longer be referred to as the ‘future’ of packaging. It is already relevant in the present packaging design scenario and features as an important criterion for manufacturers while making packaging material decisions. More and more companies are campaigning for eco-friendly practices to reduce their carbon footprint and enthusiastically exploring…

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Pepsi’s Journey from Fun Foods to Better Foods

Pepsi is one food manufacturer that keeps getting bigger and better. It has kept itself relevant in the face of the changing food landscape over the years by consistently evolving as per the ever-changing consumer needs. It was in the early 2000s that there was an onset of increased nutrition awareness accompanied with the emergence…

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