2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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Plant-based Meat – The Food Trend We Need in 2020

In the last couple of years, there has been a spurt in the growth of consumers switching to plant-based meats, for various medical reasons, including increasing sustainability consciousness and a general urge to live healthier. As a result, the plant-based meat market has started to come on its own. Currently valued at USD 12.1 billion,…

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The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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The Smart Home Market

Capitalized at $76.62 billion in 2018, the global smart home market is expected to cross the $192 billion mark by 2023, projecting an almost five-fold growth (see more statistics here). Currently, it is led by America and China dominating a market share of 35% and 18% respectively. The fastest growing devices in this market are…

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The Female Economy

 Women’s representation in the workforce has not exactly increased by leaps and bounds. At the same time, it can no more be denied that today women make for an important driving force of the economy – both as consumers and as a part of the workforce. Their current global earnings of $13 trillion are…

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The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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The European Specialty Coffee

The European Specialty Coffee is a fairly large market, contributing to 30% of the global consumption. It is also a saturated market, with Brazil and Vietnam providing for half of Europe’s green coffee. While in the next couple of years, the consumption is likely to get stabilized, Europe will continue to be an attractive market for coffee.…

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Male Beauty Care Industry

  Have you noticed a considerable amount of male beauty care products popping up online and in the supermarket shelves off late? Well, there’s a good reason for that. As per a study by Allied Market Research, the expected size of the global men’s personal care market is set to hit a $166 billion mark by 2022,…

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The Cleaning Products Market

The cleaning products market has seen a global emergence of eco-friendly cleaning products of late with consumers getting increasingly environment conscious. As per a report by Transparency Market Research, the industry is expected to be valued at a staggering $39,000 million by the year 2024. With this increased focus on sustainability, it no longer remains an option, more…

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Innovations In The Global Soft Drinks Market

It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…

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The Digital Video Content Market

Considering how content creation, distribution and consumption is disrupting television, coupled with the fact that the internet is on its way to taking over television as the most preferred mode of consuming content, it is only fitting to state that content indeed is king. No surprise then that the digital video content market is thriving like never before. As…

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