Key Actions To Take Off Your Clothing Brand

The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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Gen Z Finances

Generation Z is changing, and financial technology is working hard to get ahead of the trends. Since the 2008 crisis, consumers have been wary of banking entities and little by little, banks and infrastructures have gradually begun to close down. Today, banks are going digital and launching competitive applications that allow consumers to carry out…

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How to apply consumer- centric design to your brand strategy

User-centric design has turned companies' marketing strategies upside down. It is no longer only essential to understand the needs of the consumer, but we must also know how to create products that satisfy those needs and fulfil the purpose for which they were designed. In this article, we will look at how brands can implement…

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PB Talks: The Feminine Market

Reading Time: 3 minutes This is Souheil Badaa interview for Pointbleu Design where we discover their last launch of Mia Cotton, the first Moroccan pad that provides comfort and safety to their users.

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The Horeca resistance

Since the Covid19 pandemic means it is no longer possible to gather in the country’s bars and restaurants, many relationships are suffering. Throughout the pandemic, one of the most badly-hit sectors has been the restaurant industry, be it bars hotels, restaurants or clubs. In this article, we will analyse the most striking strategies that companies…

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Fitness Covid-19

In these times of pandemic, a large part of the population has come to consider sport an escape route through which they can relieve stress and anxiety. For many, it has helped keep their minds occupied and generate endorphins, albeit whilst doing so at home. According to the report “Estudio de las pasiones de los…

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Christmas Covid

Christmas is threatened by the pandemic: consumers have changed the way they consume, and the plans that were made year by year are left behind, meaning that this time will be largely spent with family rather than friends. The pandemic is having an impact on consumer spending. According to Mintel's COVID-19 Tracker, a quarter of…

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How ASMR is used by brands

The concept of ASMR (Autonomous Sensory Meridian Response) is one of the most widely- used tools in the world of neuromarketing, especially at sensory level. It is defined as a biological phenomenon related to the perception of sensations that are associated with well-being. Those who enjoy ASMR explain that it elicits pleasure through external stimuli.…

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Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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