The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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The Smart Home Market

Capitalized at $76.62 billion in 2018, the global smart home market is expected to cross the $192 billion mark by 2023, projecting an almost five-fold growth. Currently, it is led by America and China dominating a market share of 35% and 18% respectively. The fastest growing devices in this market are smart speakers, home appliances…

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The Female Economy

 Women’s representation in the workforce has not exactly increased by leaps and bounds. At the same time, it can no more be denied that today women make for an important driving force of the economy – both as consumers and as a part of the workforce. Their current global earnings of $13 trillion are…

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The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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The European Specialty Coffee

The European Specialty Coffee is a fairly large market, contributing to 30% of the global consumption. It is also a saturated market, with Brazil and Vietnam providing for half of Europe’s green coffee. While in the next couple of years, the consumption is likely to get stabilized, Europe will continue to be an attractive market for coffee.…

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Male Beauty Care Industry

Have you noticed a considerable amount of male beauty care products popping up online and in the supermarket shelves off late? Well, there’s a good reason for that. As per a study by Allied Market Research, the expected size of the global men’s personal care market is set to hit a $166 billion mark by 2022, indicative…

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The Cleaning Products Market

The cleaning products market has seen a global emergence of eco-friendly cleaning products of late with consumers getting increasingly environment conscious. As per a report by Transparency Market Research, the industry is expected to be valued at a staggering $39,000 million by the year 2024. With this increased focus on sustainability, it no longer remains an option, more…

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Innovations In The Global Soft Drinks Market

It has been forecasted that the global soft drinks market will grow at a rate of 4.2% from 2019-2023. As per a report by Statista, this year the market has already generated revenue upwards of $7.0 million. Amongst the major trends the industry has witnessed off late, increasing demand for craft soft drinks has been a dominant…

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The Digital Video Content Market

Considering how content creation, distribution and consumption is disrupting television, coupled with the fact that the internet is on its way to taking over television as the most preferred mode of consuming content, it is only fitting to state that content indeed is king. No surprise then that the digital video content market is thriving like never before. As…

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Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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Dessert Trends 2019

With all the conversation around healthy eating, the overarching focus is shifting towards “clean foods”that are plant-based, contain low sodium and natural sugars and at the same time are safe for the environment and the society. Today more than ever, consumers are aware of what they eat, where it is coming from and what’s in it. These factors are driving the development…

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