Speciality Coffeeshops: quality trends

The market for Specialty Coffee Shops is growing exponentially, and as a niche for this category opens up in most European cities, you may be wondering what makes these coffee shops so unique. It is a market niche in which quality is favoured over quantity, and sustainability is a must. Coming from places like Jamaica,…

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The New Gen Alpha Snacking

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in…

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Spring F&D packaging trends: Safety

We are continuing to break down all the guidelines that will shape F&D packaging trends for this Spring. This third post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Safety”. BREAKING DOWN THE CONCEPT The…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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Pantone Color of the Year for 2022

Pantone, as the global authority responsible for the design community’s standardised colour reproduction system , has just introduced its Colour of the Year for 2022. It's the first time in history that the company has honoured a year with  a new colour, made from scratch.  It is the PANTONE 17-3938 Very Peri, a dynamic periwinkle…

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Consumers in 2022

  As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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Kid’s Packaging

As generations grow older, new ones arise. Born between 2010 and 2025, the Alpha Generation represents the future of consumerism. According to a report carried out by the business forecasting company McCrindle, Alphas are set to become the largest generation in history. Not only that, but they will also have unprecedented spending power, a generation…

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The Revolution in Rest

Ever since Covid-19 first struck, whether by force or by choice, the pandemic led many to stop, breathe and rest. This reset is causing people to redefine their priorities, needs and lifestyle choices around the products they consume. The truth is that this shift in trends will rebuild business practices in the upcoming years. It…

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RTD Drinks

The COVID-19 pandemic has caused people across the world not only to pay closer attention to their physical health, but also to cherish their nutrition and eating habits. Recent studies claim that alcohol and soda consumption is going out of fashion, as younger generations now represent a higher percentage of the population. The truth is…

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