Brand Innovation

For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…

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Caring and Branding

The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…

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New Brand Strategy Or Die

 We all remember the Victoria’s Secret lingerie shows that took place year after year: celebrities, the world's most highly-paid models, angels, and their wings. All models were dying to be selected to walk the fashion show as it catapulted their career to the next level, but something changed. During the last show, the audience ratings…

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The Age of Games

 In a world where digital experiences are getting more and more important, it will come as little surprise to know that the video game industry is also picking up speed. The public’s passion for video game competitions means that the eSports phenomenon has more followers than  ever. Just how can your brand capitalize on the…

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Gender Fluid

Consumers are looking for new interpretations of inclusion, yearning for opportunities to experience gender as a path of discovery and self-expression. Having said that, what is gender fluid? Neutrality eliminates references to a certain gender, but fluency is a multidimensional form of expression that avoids  being categorized as a fixed identity. Currently, brands and retailers…

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Food & Drink Personas 2023

The new profiles of food and drink consumers have changed. After having dealt with an uncertain future, each of them has a set of values and priorities which are motivated by new energy and purpose. We start with the collective visionaries. They are  activists, using the power of community and networking to generate change, whilst…

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NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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Sustainable Packaging

 According to Oxford Languages, the word “sustainability” is defined as “avoidance of the depletion of natural resources in order to maintain an ecological balance”. How can we make our packaging sustainable and have an impact on the consumer? At PointBleu Design, we give you all the details! The main objective of this type of packaging…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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Gen Z Finances

Generation Z is changing, and financial technology is working hard to get ahead of the trends. Since the 2008 crisis, consumers have been wary of banking entities and little by little, banks and infrastructures have gradually begun to close down. Today, banks are going digital and launching competitive applications that allow consumers to carry out…

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How to apply consumer- centric design to your brand strategy

User-centric design has turned companies' marketing strategies upside down. It is no longer only essential to understand the needs of the consumer, but we must also know how to create products that satisfy those needs and fulfil the purpose for which they were designed. In this article, we will look at how brands can implement…

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PB Talks: The Feminine Market

Reading Time: 3 minutes This is Souheil Badaa interview for Pointbleu Design where we discover their last launch of Mia Cotton, the first Moroccan pad that provides comfort and safety to their users.

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