The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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2020: A New Year and Brands Set to Ace It!

2020 is already here! We wonder what brands have in store for us and how they’re prepping for the new year! Here’s our pick of what to expect in 2020 and brands that are acing the year, already! The Grocery Industry is evolving like never before and Amazon and Uber are at the center of…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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5 Cities that Do Christmas Festivities the Best!

We’re all for sitting by that cozy fireplace and enjoying mulled wine & spiced gingerbread with loved ones, but the holiday season is also the time to travel. The magic of Christmas unravels in different ways in different parts of the world and some cities really outdo themselves during the holiday season. Here’s our pick…

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Christmas Celebrations by the Biggest Corporates

Christmas trees, sparkling lights, hot chocolate, lots of gifts and gratitude - that’s what the holiday season is all about. Although it falls in the end of the month, the contagious spirit of Christmas can be felt throughout the month of December. Let the holiday season begin! Here’s how the biggest companies, associations and corporates…

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Plant-based Meat – The Food Trend We Need in 2020

In the last couple of years, there has been a spurt in the growth of consumers switching to plant-based meats, for various medical reasons, including increasing sustainability consciousness and a general urge to live healthier. As a result, the plant-based meat market has started to come on its own. Currently valued at USD 12.1 billion,…

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The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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Gen Z Consumer Activism

Over the past couple of years, the Generation Z has systematically been typecast as lazy, inconsistent, narcissistic and entitled. They are also pulled up for their dependence on technology, mostly by their predecessors who are both intrigued and baffled by technology and its role in the young generation’s life. This couldn’t be far from the truth…

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Customer-centric Innovation: The Key to Brands’ Success

As stated by Paul Polman, ex-CEO, Unilever, “Marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them”. It will be apt to state that co-creation  is getting equally central to customer value creation. Co-creation is the phenomenon…

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What Attracts Gen Z to Brands

There’s nothing that hasn’t already been said about Gen Z that could make for a worthy introduction here. Having grown up in a very different environment from its predecessor, Gen Z holds itself distinct from all its previous generations, both in its choice of career as well as brands. A majority of Gen Zers have an…

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The Healthy Nutrition Trend in China

Healthy living is rapidly shaping up to be one of the top priorities for the urban Chinese consumer. This desire for a healthier lifestyle comes as a promising move at a time when China boasts of one of the highest obesity levels worldwide, as well as rate of related diseases such as diabetes. The Chinese Beverage Industry recently…

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