Food & Drink Personas 2023

The new profiles of food and drink consumers have changed. After having dealt with an uncertain future, each of them has a set of values and priorities which are motivated by new energy and purpose. We start with the collective visionaries. They are  activists, using the power of community and networking to generate change, whilst…

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NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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Sustainable Packaging

 According to Oxford Languages, the word “sustainability” is defined as “avoidance of the depletion of natural resources in order to maintain an ecological balance”. How can we make our packaging sustainable and have an impact on the consumer? At PointBleu Design, we give you all the details! The main objective of this type of packaging…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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Gen Z Finances

Generation Z is changing, and financial technology is working hard to get ahead of the trends. Since the 2008 crisis, consumers have been wary of banking entities and little by little, banks and infrastructures have gradually begun to close down. Today, banks are going digital and launching competitive applications that allow consumers to carry out…

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How to apply consumer- centric design to your brand strategy

User-centric design has turned companies' marketing strategies upside down. It is no longer only essential to understand the needs of the consumer, but we must also know how to create products that satisfy those needs and fulfil the purpose for which they were designed. In this article, we will look at how brands can implement…

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PB Talks: The Feminine Market

Reading Time: 3 minutes This is Souheil Badaa interview for Pointbleu Design where we discover their last launch of Mia Cotton, the first Moroccan pad that provides comfort and safety to their users.

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The new Vermouth trend

The pandemic has led to an increase in the consumption of low-alcohol beverages, with no added sugar. In addition to the long-established presence of fat-free, unprocessed and sugar-free foods on our shelves, we are now seeing other new products that allow the consumer to have particular experiences, such as Heura's meatless meat or Satisfyer's sexless…

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China’s trends and new consumer profiles

COVID-19 has pushed for a swift adoption of e-commerce among businesses. Confinement has encouraged new consumers to jump into the online channel, driven by necessity to follow the example of other first-time online shoppers, leading to an increase in cyber purchases. This has led many old-school SMEs, which had been resting on their laurels, to…

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Discovering Gen M

Muslim Millennials are young, middle class and have considerable purchasing power. Their consumer habits are changing by leaps and bounds, and a sizeable percentage of them are children on interracial marriages in European or Arabic countries. According to Further- The Objective magazine, by 250 they will make up a quarter of the wordl’s population.   Sixty percent of this population is…

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The New Influencers

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is…

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The New consumers profiles 2021

According to the "Consumer of the Future 2023" study by WGSN, new consumer profiles have changed. The pandemic has brought emotions to the forefront. Companies that can identify these emotions will be able to connect with their consumers in a more intimate and effective way. Let's start with the Forward-Thinking consumer. They need to have everything under control, which makes them take refuge in nostalgia…

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