How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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Convenience: The Magic Buzzword to Win Over Consumers

In today’s fast-paced world, convenience matters the most to consumers. It is the single most important factor driving consumer preference for one brand over others. However, just like everything else, the meaning of convenience too has evolved to take on a new meaning in the digital era we live in. In terms of a selling…

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We Need Brand Heroes

The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…

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Brands Getting Corporate Social Responsibility Right

Have you thought about why you choose to support certain brands and withhold support to some? Here’s a cue - Corporate Social Responsibility (CSR). When companies choose to do something for the community and think beyond merely their bottom-line, it doesn’t just benefit them financially but also builds trust for them amongst consumers. To be…

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The Beauty Industry’s Technological Evolution

The beauty industry is going through an amazing technological disruption that is changing the way we discover, perceive and buy beauty products. These are exciting times as we experience this shift in the way the industry has taken to technology to create seamless consumer experiences, blurring the lines between the online and offline. Here’s a…

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Futuristic Innovations in the Transport Industry

The transport sector is going through a massive overhaul. Here’s our pick of transport innovations that will not just improve commuters’ convenience and safeguard the environment but forever change the way we travel: Over one million people die in road accidents every year with the number of injured upwards of ten million. Add to this…

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When honesty makes you stronger

What happens when your brand is about to celebrate its 100th anniversary, and you receive a scandal as a gift? Last month, the world-wide famous Spanish brand Tous faced one of the biggest brand crises in Spain. Tous was accused by a jewelers’ regional association of fraud. The evidence was a dismantled silver bear pendant,…

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Brands we love in Spain

Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…

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Brands Leading the Fight Against Climate Disruption

A few decades ago, who would’ve thought resources like water, gas and oil would cease to be infinite and bring forth global issues like global warming and carbon emissions. Fast forward to 2020 and we’re on the verge of a mass extinction unless we take up sustainability as a serious priority. We only have about…

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The Biggest Food Trend for 2020: The Realfooding Movement

It’s a commonly known fact that ultra-processed foods have the worst kind of effect on human health. Ultra-processed foods are to be majorly blamed for a majority of diseases including obesity and cancer. More and more studies are able to validate the belief that increased consumption of these foods is connected with excessive weight gain.…

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The Transformation of Beverage industry

Drinking alcohol is something that has been quite an integral part of our social fabric for long now and dare we say, also considered something of a “it” thing. Non-drinkers would be looked at with raised eyebrows, puzzled expressions and perhaps even mirth. Not anymore. Public health campaigns and increased health awareness among consumers have…

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The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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