Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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Influencers have changed

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is not to say that Marketing by Influencers does not work. In agreement with James…

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Better Ingredients, Better Feelings

Reading Time: 2 minutes The second decade of the 2000's have seen a radical change in food trends. With the boomers, food consumption was shifting to new products promoted by multinationals without taking into account their ingredients, but from 2015 onwards a new stage began. The new generations, the millennials and even more the Generation Z, are starting to approach a new concept of healthy nutrition. 

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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Brands’ Ethical Power

What effect does a brand’s ethics have on its consumers, you ask? Well, ethics can be a potentially powerful source of influence when it comes to consumer and their decisions. So much so that if a brand’s ethical credentials are strong, it can do wonders for its sales and on the other hand, if it gets…

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Strategic Brand Collaborations

It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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Convenience: The Magic Buzzword to Win Over Consumers

In today’s fast-paced world, convenience matters the most to consumers. It is the single most important factor driving consumer preference for one brand over others. However, just like everything else, the meaning of convenience too has evolved to take on a new meaning in the digital era we live in. In terms of a selling…

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We Need Brand Heroes

The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…

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Brands Getting Corporate Social Responsibility Right

Have you thought about why you choose to support certain brands and withhold support to some? Here’s a cue - Corporate Social Responsibility (CSR). When companies choose to do something for the community and think beyond merely their bottom-line, it doesn’t just benefit them financially but also builds trust for them amongst consumers. To be…

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The Beauty Industry’s Technological Evolution

The beauty industry is going through an amazing technological disruption that is changing the way we discover, perceive and buy beauty products. These are exciting times as we experience this shift in the way the industry has taken to technology to create seamless consumer experiences, blurring the lines between the online and offline. Here’s a…

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