EMBRACING INTENTIONAL LIVING

  There are two times of the year when consumers rethink their lives: January and December. If in the first month of the year 80% of consumers abandon their resolutions in 30 days - according to Forbes - September appears as the month of the intentional living. Stay with us and find out the keys…

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Food and Drink Personas for 2024: The Foodiversalists

With this post we close our series on future "Food and Drink Personas", which has been giving us food for thought throughout this month. Today we will take a closer look at the "Foodiversalists", who focus on the environment and nature, looking for nutritious food sources that benefit both themselves and the planet.  Mainly present…

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Food and Drink Personas for 2024: The Experientialist

We are coming to the end of the current series "Food and Drink Personas" and in today's post, we will be commenting on "The Experientialist". This type of consumer puts aside concerns about their wellbeing to focus on what new culinary culture has to offer.  Driven by the sensation of venturing into new worlds of…

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Food and Drink Personas for 2024: The Collective Guardians

In the last two posts we talked about the consumer personalities concerned with looking after their wellbeing, as well as that of the planet. In today's post we jump to a new group of consumers: The Collective Guardians. They will raise the voices of those food cultures that have long been excluded. Stay with us…

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Food and Drink Personas for 2024: Conscious Curators

In our last post we explored the characteristics of the first group within the "Food and Drink Personas", the Mindful Nurturists. As we saw, they strive daily to maintain their wellbeing in a holistic way, while caring for their community and the planet. In this post we will talk about the Conscious Curators, a group…

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Food and Drink personas for 2024: The Mindful Nurturist

As we change, so does the way we eat. And just like every year, we are bringing you the 5 personalities who sum up the food and drink consumption trends of our consumers. This tool will allow us to get closer to them and find out what their priorities are. At Pointbleu, we will analyse…

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Climate hero ingredients: Uses and beneficts

As climate concerns grow and our perception of this looming issue changes, new alternatives are emerging to tackle the problem. “Climate Hero" ingredients are here to stay, providing us with health and flavour, whilst still respecting the environment. Read on to find out more about them. When it comes to shopping, many still regard sustainability…

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Cost of living rise: how to act

After two and a half years of the Covid 19 pandemic, the start of the war in Ukraine, and other intervening adversities, we are facing a massive economic downturn. In March of this year, inflation in Great Britain was at 8.5%, while in some countries in Latin America it climbed to over 10 points. All…

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Speciality Coffeeshops: quality trends

The market for Specialty Coffee Shops is growing exponentially, and as a niche for this category opens up in most European cities, you may be wondering what makes these coffee shops so unique. It is a market niche in which quality is favoured over quantity, and sustainability is a must. Coming from places like Jamaica,…

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The New Gen Alpha Snacking

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in…

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Packaging and sustainability: towards cleaner oceans

It has been more than five years since the Ellen MacArthur Foundation stated that if we did not change as consumers, by 2050 there would be as much plastic in the ocean as fish. As shocking as it sounds, the climate crisis continues to be one of the biggest issues of our time. According to…

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Product trend alert: Mood Foods

Product trend alert: Mood Foods As we mentioned in our previous post, and as we have all seen in our daily lives, the impact of covid has generated many stress-related problems within our society. Given all this, the market has seen a growing demand for food and beverage products which have been conceived with the…

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