Emerging Mindset: Emotional Well-being

Why are we focused on emotional well-being? Our society has faced multiple adversities in a very short period of time. As we stated in our last entry and as corroborated by the Global Risks Report of 2022, all of this crisis has harmed people’s psycho-emotional well-being, social cohesion, and productivity. As a result, it is…

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From Body Positivity to Body Neutrality

iStockImages It is well-known that the Covid-19 pandemic has threatened everyone’s physical health worldwide, but it also has damaged us on a much deeper level. A recent study from the scientific journal “Personality and Individual Differences” discovered that isolation, stress, anxiety and other pandemic-induced mental health issues have aggravated difficulties with self-esteem and body image.…

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Evolving Femininity

The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems.  In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…

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Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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Consumers in 2022

  As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…

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Christmas Packaging

As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…

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Kid’s Packaging

As generations grow older, new ones arise. Born between 2010 and 2025, the Alpha Generation represents the future of consumerism. According to a report carried out by the business forecasting company McCrindle, Alphas are set to become the largest generation in history. Not only that, but they will also have unprecedented spending power, a generation…

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The Single Era

As the number of people remaining single is continuing to grow, knock-on effects for brands will be far-reaching. This will create a new ecosystem of consumers to address, and they will have to be taken into account. According to a report carried out by the entity Euromonitor International, in 2030 the number of single-person households…

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The Revolution in Rest

Ever since Covid-19 first struck, whether by force or by choice, the pandemic led many to stop, breathe and rest. This reset is causing people to redefine their priorities, needs and lifestyle choices around the products they consume. The truth is that this shift in trends will rebuild business practices in the upcoming years. It…

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Brand Innovation

For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…

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Caring and Branding

The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…

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New Brand Strategy Or Die

 We all remember the Victoria’s Secret lingerie shows that took place year after year: celebrities, the world's most highly-paid models, angels, and their wings. All models were dying to be selected to walk the fashion show as it catapulted their career to the next level, but something changed. During the last show, the audience ratings…

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