It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…
Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…
The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…
What happens when your brand is about to celebrate its 100th anniversary, and you receive a scandal as a gift? Last month, the world-wide famous Spanish brand Tous faced one of the biggest brand crises in Spain. Tous was accused by a jewelers’ regional association of fraud. The evidence was a dismantled silver bear pendant,…
Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…
Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…
A logo is an important aspect of a brand’s identity and there’s no doubt that any change in its design is bound to impact the business and its reputation. Logo redesigning can be quite tricky - if done right, can work wonders for the brand and if not, well it’s not the best situation to…
Christmas trees, sparkling lights, hot chocolate, lots of gifts and gratitude - that’s what the holiday season is all about. Although it falls in the end of the month, the contagious spirit of Christmas can be felt throughout the month of December. Let the holiday season begin! Here’s how the biggest companies, associations and corporates…
Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…
Limited editions in packaging industry are an exciting way to connect more with consumer and increase visibility by pushing up your brand essence. Obviously, creating it is not an easy process; studies reveal that almost 90% of limited-edition packaging do not obtain the desired results. Brands must be smart and creative if they want to…
"As per a Harvard Business Review study, 64% of consumers who associate with a brand do so if the said brand shares their own beliefs and values" As per a recent study by Accenture research, 63% consumers prefer to purchase products and services from companies that live by a bigger purpose that goes beyond their corporate bottom line. Up…
Talks of women’s empowerment and events celebrating their achievements have been doing the rounds for over a century now. Today, there are a number of brands around the world, championing the fight for women’s rights. Here’s our pick of the top 5 brands that we believe truly walk the talk as far as gender equality is concerned:…