The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…
The pandemic has led to an increase in the consumption of low-alcohol beverages, with no added sugar. In addition to the long-established presence of fat-free, unprocessed and sugar-free foods on our shelves, we are now seeing other new products that allow the consumer to have particular experiences, such as Heura's meatless meat or Satisfyer's sexless…
Since the Covid19 pandemic means it is no longer possible to gather in the country’s bars and restaurants, many relationships are suffering. Throughout the pandemic, one of the most badly-hit sectors has been the restaurant industry, be it bars hotels, restaurants or clubs. In this article, we will analyse the most striking strategies that companies…
The internet user has gone from experiencing primitive websites that contained nothing more than text to semantic one (unlike simpler websites where they would have found answers before). It is characterised by the use of mobile devices and tools such as the “cloud”. It allows us to store our information on the web, without the…
Christmas is threatened by the pandemic: consumers have changed the way they consume, and the plans that were made year by year are left behind, meaning that this time will be largely spent with family rather than friends. The pandemic is having an impact on consumer spending. According to Mintel's COVID-19 Tracker, a quarter of…
Generation Z, from 1994 to 2010, have decided to take the path of immediacy in every facet of their lives, right down to their nutrition. As far as they are concerned, including vegetables in their daily lives is a heavy task because it presumably involves a large investment of time. This means that they have no interest in innovating, nor improving their eating…
While organizations spend much time, effort and resources in perfecting their brand positioning in front of customers, it is as important to maintain a good brand image amongst one’s employees and staff. Among many other reasons, employer branding is necessary to attract and retain good talent. A brand image is not just what you communicate…
With the pandemic that has come upon us, we have learned that working remotely can be a challenge in terms of team work, as well as an opportunity to increase our digital and creative skills. At Pointbleu, we have been working remotely for over 8 years with teams of collaborators from all over the world,…
A brand’s name is an integral part of its identity. It is the sum of the impressions it has made on its customers. It is what the brand signifies and stands for in the market. Occasionally, businesses can feel the need to rebrand themselves. Reasons can vary from a change in target audience to sudden…
If we stop to think about a brand, our memory will remember its colour, followed by the logo and finally the packaging that identifies your product. This entire set of images - in addition to its communication in any medium - can be defined as the brand image. It attracts us visually and, after a…
· The ready-meal market offers food for busy consumers that sometimes eat at home or “on the go”. Now, we are in a new stage of post-pandemic life, where we spend more time at home cooking more real food meals. Do you think it will affect the market or will the market evolve? The ready-meal…
The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end. Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…