How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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Mcdonald’s Unveils MacCoins for the Big Mac’s 50th

For over six decades, McDonald’s has been revolutionizing the fast food world. While the company’s original founders, the McDonald brothers, started off by serving good quality, affordable hamburgers, over the years the brand has come to define how people across the world eat. The Big Mac especially, has evolved into a cultural icon. Invented 50…

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The Hottest Logo Design Trends for the Year

In a world where businesses are constantly vying with each other to capture customers’ attention, a meaningful and eye-catching logo can have a significant impact on one’s success. A logo is not just what customers remember you by; it also defines your public brand perception. While a good logo can make or break one’s business,…

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The latest food trend – Kombucha!

[colunm-half]Kombucha is the new kid on the block as far as current popular food trends are concerned. However, before we discuss this further, let us backtrack a bit - think back about all the food trends that have been popping up over the last few years and you will realize that they are connected with…

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IKEA celebrates its 75th Birthday

IKEA was founded in July 1943 by Ingvar Kamprad on the outskirts of Älmhult, Sweden. Fast forward to 2018 – it has turned 75! That’s right. It’s hard to believe but that is the number of years it has under its belt already. It sure has come a long way from being a company run…

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Reverse Branding 101

      ‘Reverse Branding’ may come across as an unfamiliar term to many of us. In order to decode it, we need to understand that Branding starts with a brand and then goes on to creating an association. Example: the brand Volvo and its association with ‘safety’. Reverse Branding on the other hand, starts…

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The Future of Retail

If you’re wondering what are the newest trends all set to take over the Retail Industry, read on! We have compiled the top trends that we think will have a big impact on the industry in the near future: Brick and Mortar stores will flourish. Despite predictions depicting store closures and the death of retail…

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Effective Ways to Use Colors to Boost Your Business

  As per a study called Impact of Colors on Marketing, about 62 to 90% of assessments made by consumers are based on color alone and this takes place within the first 90 seconds of their interaction with a company’s branding and products! Colors play a crucial role in branding and can prove to be…

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Brand Archetypes – What, Why, How

A brand archetype represents the brand’s driving force, what it stands for and what motivates it. It is what cements the bond between the consumers and their loved brands. The basis of a strong brand is set on a well-defined brand archetype. Think about what it is that you love the most about your favourite…

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The 3 Most Important Branding lessons to learn from Netflix

It was 20 years ago that software engineers Reed Hastings and Mark Rudolph founded Netflix as a DVD rental service. However, it wasn’t until 2007 that it transitioned into a company offering an online streaming service of thousands of advertisement-free TC shows and movies to its customers. It is said that the idea for Netflix…

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The Rise of Brand Personalization

Ever wondered what is the one factor that enables the creation of a truly memorable brand experience? Is it a well-articulated purpose, a super smart logo or a leadership team that appreciates the importance of branding? More often than not, it is the interplay of all these elements and more. One element that is slowly…

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The Newest Comfort Food of Indians – Pasta!

To say that Indians love carbohydrates is a bit of an understatement! From Roti, Naan, Paratha and Puri (Indian breads made with wheat or flour) to Dosa, Idli, Appam (rice based fluffy pancakes and more), they have a pretty strong affinity towards all things carbs. Is it any surprise then that foreign carbs such as…

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