For over six decades, McDonald’s has been revolutionizing the fast food world. While the company’s original founders, the McDonald brothers, started off by serving good quality, affordable hamburgers, over the years the brand has come to define how people across the world eat. The Big Mac especially, has evolved into a cultural icon. Invented 50…
In a world where businesses are constantly vying with each other to capture customers’ attention, a meaningful and eye-catching logo can have a significant impact on one’s success. A logo is not just what customers remember you by; it also defines your public brand perception. While a good logo can make or break one’s business,…
[colunm-half]Kombucha is the new kid on the block as far as current popular food trends are concerned. However, before we discuss this further, let us backtrack a bit - think back about all the food trends that have been popping up over the last few years and you will realize that they are connected with…
IKEA was founded in July 1943 by Ingvar Kamprad on the outskirts of Älmhult, Sweden. Fast forward to 2018 – it has turned 75! That’s right. It’s hard to believe but that is the number of years it has under its belt already. It sure has come a long way from being a company run…
‘Reverse Branding’ may come across as an unfamiliar term to many of us. In order to decode it, we need to understand that Branding starts with a brand and then goes on to creating an association. Example: the brand Volvo and its association with ‘safety’. Reverse Branding on the other hand, starts…
If you’re wondering what are the newest trends all set to take over the Retail Industry, read on! We have compiled the top trends that we think will have a big impact on the industry in the near future: Brick and Mortar stores will flourish. Despite predictions depicting store closures and the death of retail…
As per a study called Impact of Colors on Marketing, about 62 to 90% of assessments made by consumers are based on color alone and this takes place within the first 90 seconds of their interaction with a company’s branding and products! Colors play a crucial role in branding and can prove to be…
A brand archetype represents the brand’s driving force, what it stands for and what motivates it. It is what cements the bond between the consumers and their loved brands. The basis of a strong brand is set on a well-defined brand archetype. Think about what it is that you love the most about your favourite…
It was 20 years ago that software engineers Reed Hastings and Mark Rudolph founded Netflix as a DVD rental service. However, it wasn’t until 2007 that it transitioned into a company offering an online streaming service of thousands of advertisement-free TC shows and movies to its customers. It is said that the idea for Netflix…
Ever wondered what is the one factor that enables the creation of a truly memorable brand experience? Is it a well-articulated purpose, a super smart logo or a leadership team that appreciates the importance of branding? More often than not, it is the interplay of all these elements and more. One element that is slowly…
To say that Indians love carbohydrates is a bit of an understatement! From Roti, Naan, Paratha and Puri (Indian breads made with wheat or flour) to Dosa, Idli, Appam (rice based fluffy pancakes and more), they have a pretty strong affinity towards all things carbs. Is it any surprise then that foreign carbs such as…
Today, a global design and packaging plan requires a Glocal mind-set that carefully takes local customization into consideration and acknowledges the local markets and consumer needs. There are a few key points to consider for coming up with an effective Glocal packaging and design strategy. The foremost point for a design and packaging project to…
Advertising slogans are an integral part of consumers’ everyday life across the world. When it comes to slogans, Coca-Cola takes the cake with some really great slogans though its 132 years of history. Since its inception in 1986, Coca-Cola has had a number of memorable slogans over its journey of 100 plus years. Depending on…
As the name suggests, Emotional Branding is all about linking your brand messaging with human emotions to develop a long-lasting relationship with consumers. Emotional Branding is what sets you apart from others, through a brand message that triggers an emotional connect with the audience. It is the one thing that when done right, will…
If you think about the purpose of a business on a primitive level, it is primarily to earn profits by satisfying the consumers’ needs and demands. As long as what you’re doing is achieving both business profits and consumer satisfaction, it is all good. One would think that is all there is to it. Or…
What is a Brand Promise Each brand promises something it to its consumers. This is called the brand’s promise which goes beyond just delivering products and services. The brand promise offers a tangible benefit that differentiates it from its competitors. The brand promise is something so up there, that the customers develop expectations from the…
Branding Lesson for the week: First impressions matter! Well, fair or not, they do. Considering we live in a visual world, we cannot stress enough on the power of perception and how it can make or break your brand. Moving beyond traditional tools such as business cards & websites and creating a strong, unique visual…
So, who exactly are Unicorns? Simply put, they are your very best customers. Unicorns are the customers every business wants, but are exceedingly rare. It could be because they pay big monies and contribute to a large chunk of your revenue or because they are a delight to work with and your team loves spending…
It would be a colossal understatement to say that the iconic movie Star Wars is more than Just a Movie. Over the decades, it has acquired a cult status few in the movie world have enjoyed, and quite clearly it has transcended its industry to become a sort of cultural touch point for people all…
Storytelling is one of the most powerful ways to breathe life into your brand. While storytelling in marketing isn’t new, there’s never been a greater urgency to make it a key part of marketing initiatives – remember, you’re in the business of constantly telling your brand’s story. If you haven’t yet figured out how to…
Since we are all healthier or at least we try, be some carbonated beverages seem to be on a graphic style diet too. From changing your name such as Gatorade, or Aquarade as they want to be called now, the segment is trying to become more natural, less sugary and frizzy, at least in its…
A quick Google search for ‘superfoods’ comes up with 10.000.000 results. Intake of these ingredients has grown a whopping 200% in only 4 years and, unsurprisingly, the US has increased their production by almost 40% during the last year. It is a non-stoppable trend in the food market, same as ‘clear labels’, healthy snacks or…
Starbucks Coffee Company have been committed to excellence and to its guiding principles, thus the company has brought the unique Starbucks Experience to every customer through every cup. The aim of the mission is to provide great coffee according to costumers’ preferences and wishes in a very cozy atmosphere where each name is called when…
For many years brands found on the HoReCa channel a place to promote themselves through promotional material such as terrace tables and chairs, beach umbrellas, menu holders etc. These was a win-win deal for both brands and restaurants since this was also a way for business to have some furniture for free or at a very…
The reality design students face when they finish their studies is often disappointing to them. The outside world of work often differs from the one we were expecting to find. Once you get into the real labour market you realize that designing a minimalist label isn’t the same as designing a detergent one. The graphic codes…
It took time, but finally it happened. The football world was turned upside down by Paul Pogba’s record transfer from the Juventus to Manchester U. Though we are sport lovers, we do not pretend to be football experts and won’t be judging if the price was fair or not but we would like to spot…
Regardless of who wins or loses these elections – Has anybody heart about a party to claim itself a loser? – The Spanish elections are in their hottest moment. You can feel it on the streets, taxi chats or even queuing in the bakery because this Saturday Spanish people have to vote to get rid…