Barely a month after Mastercard dropped its name from its iconic logo the company is once again making headlines, this time for its sonic branding. What it means is that Mastercard now has a brand identity that extends beyond visual branding, allowing consumers to experience a brand-exclusive sound every time they make a purchase using their Mastercard or while…
We bet you’ll be surprised to know that Japan is the 6th largest confectionary market in the world. That’s right. While on the one hand Japanese diet is regarded as one of the healthiest in the world, it is equally true that the country has a serious sweet tooth! According to a report by Fitch…
In recent years, plant-based milk has seen a rather dramatic growth, with global sales booming like never before. As per a Neilson Scan data from 2018, dairy-free milk has seen a record growth of more than 150% over 5 years and the upward trend is likely to continue. If current research reports are to be believed,…
In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…
For over six decades, McDonald’s has been revolutionizing the fast food world. While the company’s original founders, the McDonald brothers, started off by serving good quality, affordable hamburgers, over the years the brand has come to define how people across the world eat. The Big Mac especially, has evolved into a cultural icon. Invented 50…
In a world where businesses are constantly vying with each other to capture customers’ attention, a meaningful and eye-catching logo can have a significant impact on one’s success. A logo is not just what customers remember you by; it also defines your public brand perception. While a good logo can make or break one’s business,…
[colunm-half]Kombucha is the new kid on the block as far as current popular food trends are concerned. However, before we discuss this further, let us backtrack a bit - think back about all the food trends that have been popping up over the last few years and you will realize that they are connected with…
IKEA was founded in July 1943 by Ingvar Kamprad on the outskirts of Älmhult, Sweden. Fast forward to 2018 – it has turned 75! That’s right. It’s hard to believe but that is the number of years it has under its belt already. It sure has come a long way from being a company run…
‘Reverse Branding’ may come across as an unfamiliar term to many of us. In order to decode it, we need to understand that Branding starts with a brand and then goes on to creating an association. Example: the brand Volvo and its association with ‘safety’. Reverse Branding on the other hand, starts…
If you’re wondering what are the newest trends all set to take over the Retail Industry, read on! We have compiled the top trends that we think will have a big impact on the industry in the near future: Brick and Mortar stores will flourish. Despite predictions depicting store closures and the death of retail…
As per a study called Impact of Colors on Marketing, about 62 to 90% of assessments made by consumers are based on color alone and this takes place within the first 90 seconds of their interaction with a company’s branding and products! Colors play a crucial role in branding and can prove to be…
A brand archetype represents the brand’s driving force, what it stands for and what motivates it. It is what cements the bond between the consumers and their loved brands. The basis of a strong brand is set on a well-defined brand archetype. Think about what it is that you love the most about your favourite…