The Olympic flame is still shining in Tokyo, after the games were cancelled in 2020, owing to the COVID-19 pandemic. These games have received some criticism, not only from Japanese citizens but also from sponsors, who have invested more than 3 billion dollars in this event. Back when there were no health emergencies, the J.J.…
As society advances and develops new values, companies renew their mission and vision in order to respond to an increasingly connected society. In this post, we analyse past, present and future logo trends, focusing on examples from Telefónica, Pfizer and Dacia. Stay tuned, we promise it will be worth it. THE PAST Telefónica's new corporate…
Large companies use marketing to sell their products to a certain audience, and cities take advantage of marketing to develop communication strategies. All these strategies are what is known as city branding, the creation of a visual identity aimed at conveying a certain image to citizens, visitors, companies and investors. What are your goals? The…
Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…
The concepts of virtual reality and augmented reality always go hand in hand, but they are totally different. On one hand we have the fact that augmented reality brings virtual elements to your world, making you feel like you have been transported somewhere else entirely. Why is it included in the marketing campaigns of many…
The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…
Generation Z is changing, and financial technology is working hard to get ahead of the trends. Since the 2008 crisis, consumers have been wary of banking entities and little by little, banks and infrastructures have gradually begun to close down. Today, banks are going digital and launching competitive applications that allow consumers to carry out…
The pandemic has led to an increase in the consumption of low-alcohol beverages, with no added sugar. In addition to the long-established presence of fat-free, unprocessed and sugar-free foods on our shelves, we are now seeing other new products that allow the consumer to have particular experiences, such as Heura's meatless meat or Satisfyer's sexless…
Since the Covid19 pandemic means it is no longer possible to gather in the country’s bars and restaurants, many relationships are suffering. Throughout the pandemic, one of the most badly-hit sectors has been the restaurant industry, be it bars hotels, restaurants or clubs. In this article, we will analyse the most striking strategies that companies…
The internet user has gone from experiencing primitive websites that contained nothing more than text to semantic one (unlike simpler websites where they would have found answers before). It is characterised by the use of mobile devices and tools such as the “cloud”. It allows us to store our information on the web, without the…
Christmas is threatened by the pandemic: consumers have changed the way they consume, and the plans that were made year by year are left behind, meaning that this time will be largely spent with family rather than friends. The pandemic is having an impact on consumer spending. According to Mintel's COVID-19 Tracker, a quarter of…
Generation Z, from 1994 to 2010, have decided to take the path of immediacy in every facet of their lives, right down to their nutrition. As far as they are concerned, including vegetables in their daily lives is a heavy task because it presumably involves a large investment of time. This means that they have no interest in innovating, nor improving their eating…