In less than two years since it launched outside China, Tik Tok has taken the world by storm. It has seen a remarkable 2 billion downloads as of April 2020. While Tik Tok started as a fun-based viral video platform, it has been gaining maturity with time. Today, marketers can no longer deny that this…
Due to recent tragic events, consumers and brands are more active than ever. From the #blacklivesmatter movement, to BAME communities in the UK, consumers are demanding to be taken into account, respected and cared for. Just as conversations on social networks provided a catalyst for the emergence of the #metoo movement, BAME groups have finally…
The world was hurtling forward at breakneck speed when we were all thrown off by a virus. Remember snippets from our pre-COVID-19 life? Nodding to our chattering kids while scrolling through our Instagram feeds, having coffee with one friend while texting another one, constantly reaching for the phone to check if we had missed out…
Brand territory is nothing but the promise a brand makes to its customers and what it stands for in their eyes. The COVID-19 pandemic is causing major disruptions for marketeers, making brands foray into new territories or take a step back. Let’s have a look at some brands that are working against the clock in…
by Guillaume Collinet As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…
The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…
It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…
Hello Ranko, If we go back to your origins, you started in the FMCG world, right? What do you love the most about this sector? FMCG sector is very dynamic, fast, includes variety of products and targets very different users. You need to be innovative and use everything you can to make your marketing work,…
The beauty of branded communities, when done well, is that they create a unique space for consumers to express their thoughts, exchange ideas and educate themselves about the brand’s products and services, in a conducive environment. Branded communities are not about creating a need for the product or perpetuating a “brand-to-consumer” like feeling. In fact,…
Create art is a talent, donate art it's a necessary action in these times. Times when the confinement's announcement by the Spanish Govern awakened the Pointbleu team's desire to help and contribute to the fight against the virus. But, how a branding and packaging agency can help in the middle of a health crisis? By…
The rise of cryptocurrency in the recent years has bought in a new phase - brands are lapping this up as an opportunity to launch their own brand coins rewarding consumers for loyalty and incentivizing them in a way that redefines the meaning of delivering value like never before. According to a blockchain survey by…
Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…