With the pandemic that has come upon us, we have learned that working remotely can be a challenge in terms of team work, as well as an opportunity to increase our digital and creative skills. At Pointbleu, we have been working remotely for over 8 years with teams of collaborators from all over the world,…
A brand’s name is an integral part of its identity. It is the sum of the impressions it has made on its customers. It is what the brand signifies and stands for in the market. Occasionally, businesses can feel the need to rebrand themselves. Reasons can vary from a change in target audience to sudden…
If we stop to think about a brand, our memory will remember its colour, followed by the logo and finally the packaging that identifies your product. This entire set of images - in addition to its communication in any medium - can be defined as the brand image. It attracts us visually and, after a…
· The ready-meal market offers food for busy consumers that sometimes eat at home or “on the go”. Now, we are in a new stage of post-pandemic life, where we spend more time at home cooking more real food meals. Do you think it will affect the market or will the market evolve? The ready-meal…
The holidays are a good time to look back and review this year's most talked-about packaging redesigns. Do you dare to take part? Guess who it is before finishing this article. Solutions at the end. Generosity in all its forms The first time you see this rebranding you might ask yourself... but where is…
When the pandemic caused restaurants and bars to close down earlier this year, little did they know they would not be reopening for months. With heavy rents and staff wages to be paid per month, many food and drink establishments were forced to their knees. Closing down was not helping pay their bills, but staying…
The pandemic that went around the globe this year, has impacted not just businesses, livelihoods and social lives, but also children and education. With a global calamity underway, children found themselves bereft of the bedrock of their lives, schools. According to UNESCO, 60% of the world’s student population has been affected and COVID-19 has forced…
Organizations these days are melting pots of cultures, ethnicities and personalities. Bringing together such diversity, employers are constantly faced with the challenge to foster inclusive work environments. Throw in COVID-19 and the current work-from-home situation into the mix, and the need to ensure inclusion is greater and more demanding than ever. An analysis by Gartner,…
Much has changed in our buying habits since the advent of mass technology in our daily lives. Previous generations weighed up their purchasing decisions based on principles such as price and brand quality, also considering the word of mouth and planning their purchases discreetly. Today, the consumer is constantly connected, developing new opinions and beliefs…
The trend for flat design that began a few years ago continues to drive automotive brands to embrace this style. Mini, Toyota, Volkswagen, Citroën, BMW, Audi and now Nissan have all lost their colours to become much more readable, light and pure. Why has this centuries-old industry changed so radically in recent years? One of…
The recent pandemic has disrupted lives and redefined the way one will exist in the coming future. Among COVID-19’s far-reaching effects is the way we now view health and consequently, the impact on the health industry. Earlier, health check-ups, tests and supplements were largely for those who had health issues. Today, no one is immune…
What is happiness? While this simple and oft-used word means different things to different people, the World Happiness Report defines it as the average of six variables: GDP per capita, social support, healthy life expectancy, freedom to make life choices, generosity, and freedom from corruption. Until early 2020, people were, generally speaking, trying to improve their…