How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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Spain & How To Live

Last week, I attended a video-meeting about the consequences of the Covid-19 crisis on brands organised by IPMARK. Several topics and trends were highlighted about brands and their social role, the digitalization of services as well as new consumer habits, etc. Now, I would like to talk to you about the last 10 minutes of…

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