In 2022 the tourism industry slowly begins to recover. Far from reaching the figures of 2019, the truth is that more and more people are recovering the taste for travel beyond the restrictions by the vaccine passport and the legislation of each country. Read on to find out where the industry stands and how hotels and restaurants have reinvented themselves to meet new needs such as Bleasure. Ready? let’s get started!
PLACES TO VISIT BEFORE…
Coinciding with the post on embracing intentional living, seizing the moment has become one of the top tasks for consumers. The list of things to do before we die, or before we are confined again, has encouraged travellers to increase their desire to travel far away. In fact, the list of top destinations for this 2022 – according to CNN – is headed by Dubai, followed by London – Brexit, hello!- Cancun or Bali.
TELEWORKING HAS NO BORDERS
That’s right. Teleworking is here to stay and companies like Airbnb and hotels are also going through a phase of reinvention. In fact, Accor group has reformulated its spaces to convert their rooms into co-working spaces, taking advantage of the hype of Bleasure, the combination of pleasure and work. In this way, spaces such as business rooms or unused workspaces are monetized and attract digital nomads willing to stretch their savings and gain quality of life. It is therefore not surprising that – once again – Bali or Chiang Mai, in Thailand, have become meccas for these freelancers willing to discover the world while working for others. It is in the latter country, where they have created a 10-year visa, directly oriented to people with high income and jobs with no strings attached.
In 2022, travel’s energy and environmental brutality has also become apparent. Generation Z – more aware than ever of the ecological cost of travel – is opting for more eco-friendly means of transport such as trains. Other initiatives, such as on the Hawaiian island of O’ahu, focus on regenerative tourism, where tourists enjoy the sights, food and local culture for a fee.
A RESTORATIVE TRIP
Travel has that connotation of disconnection, regeneration and open-mindedness to new cultures and ways of seeing things. After the pandemic, the desire to extend this feeling has intensified with proposals such as Soft Wellness, looking for space to take care of oneself or earthing, and experiences with nature that help to achieve this state of well-being. A movement originated with the #cotagecore trend that appeared during the pandemic where houses were filled with plants everywhere and breakfasts on terraces and balconies became the new task of many.
The idea of glamorous camping, or glamorous camping, spreads in 2022 through the camperization of activities, open-air domes and forest cottages to enjoy the benefits of the outdoors alone or in community.
Other trendy activities include water sports, boating up 311% and 122% respectively, plus the quest for inclusive travel (only the white racial group alone gets more than 10% visits to domestic ski resorts) with hiking and biking making the adventure sector mainstream.
As you can see, the pandemic has hit the reset button at the tourism level to reformulate more environmentally friendly options where relationships with oneself and others are encouraged. How far is your brand willing to go? We look forward to hearing from you.