The Cleaning Products Market

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Cleaning products market trends

The cleaning products market has seen a global emergence of eco-friendly cleaning products of late with consumers getting increasingly environment conscious. As per a report by Transparency Market Research, the industry is expected to be valued at a staggering $39,000 million by the year 2024. With this increased focus on sustainability, it no longer remains an option, more of a necessity for companies looking to successfully expanding their businesses in this market.

Consumers in developed economies are especially getting aware of the detrimental effects of their everyday activities on the world they live in and are attempting to minimize impact on the environment by adopting more sustainable practices. With reference to the European market – all products meet the basic environmental standards as per the legislation, but there isn’t a provision to ensure the products themselves are sustainable. That is the gap that European cleaning companies are racing to fill, by producing cleaning products that are not only created using natural ingredients but also perform well along with being cost effective.

Today, a number of large organizations are setting the benchmark in this regard and not just providing a roadmap for other comapnies to follow but also drawing consumers’ attention towards the cause. FMCG giant, Unilever has introduced refillable bottles, ‘ecorefill’ that “aim to change how packaging is made, distributed, used and disposed of”. The product is in lines with the company’s objective to reduce the transport emissions and plastic waste from its Cif cleaning products. 

Unilever noted that even though trigger-spray product bottles are designed to last around 15 refills, most times they are disposed after a single use. Their innovative new product includes a 10x cleaning liquid concentrate that can be poured into the same bottle, thereby enabling consumers to use their refill bottle multiple times. The packaging design is such that it allows for 97% less water transportation and is made using 75% less plastic.  

Transitioning to a sustainable kitchen is not something that comes easy but innovative products do provide consumers an incentive to attempt at making the shift. E-commerce retailer, Amazon is nudging consumers to green their kitchen cleaning routine through its offering of AmazonBasics Microfiber Cloths. Absorbing eight times it own weight and cleaning without any chemical cleaners, the microfiber cloth serves as the perfect replacement and definitely a more sustainable option to wasteful paper towels. Not to mention, it is quite small and occupies a miniscule space in the kitchen storage. 

Smaller organizations aren’t too behind their larger counterparts in the quest to offer sustainable products. British start-up, Splosh is all for reducing single use plastic consumption. Through their laundry and home cleaning products, they aim to do just that. All their products are available in refillable bottles and refill pouches resulting in reducing plastic waste by 90%. All said and done, as far as the cleaning products market is concerned, sustainability is not the key driver yet. In the coming times, cleaning products manufacturers will need to ensure they balance consumer preference for sustainable products with quality products at an optimal cost.


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