Posted on: Jan 29, 2020

The Biggest Food Trend for 2020: The Realfooding Movement

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It’s a commonly known fact that ultra-processed foods have the worst kind of effect on human health. Ultra-processed foods are to be majorly blamed for a majority of diseases including obesity and cancer. More and more studies are able to validate the belief that increased consumption of these foods is connected with excessive weight gain. According to a 2018 study by the British Journal of Nutrition, ultra-processed foods contribute to “58% calories and 89% added sugar in the American diet”!

More often than not, foods sold in supermarkets, especially packaged foods contain harmful preservatives, additives and fats. The good news is, there’s a rising demand for nutritious foods devoid of artificial enhancers and processing agents. This is where the Realfooding movement comes in, propagating a healthy diet of fresh and unprocessed foods of season in order to avoid the repercussions that come with an ultra-processed diet. Realfooding is an initiative by nutritionist, Carlos Rios and explained by him simply as “a lifestyle based on eating real foods and avoiding ultra-processed ones”. According to Rios, the idea is to eat mostly “real foods” and no more than 10% of processed foods, with the ultimate goal being to remove processed foods from one’s diet altogether. True to today’s digital day and age, Realfooding has a social media connect as well – the movement encourages people to adopt the “real foods” diet for a month to begin with, and post pictures of their real food meals on social media using the hashtag #challengeamonthwithrealfood. There’s also a social media support team to provide people with the relevant tools to take off on this journey or for those seeking any kind of support in making this transformation.

If this movement takes off, there’s a very real possibility that all kinds of food businesses, be it FMCG giants, F&B conglomerates or food retailers, might find themselves facing a sales slump unless they think on their feet and adapt their offerings to suit the health-conscious consumer. On the other hand, it’s a great time to be a brand that is already offering something akin to “real food’. For instance, American brand, Dave’s Killer bread produces fresh loaves of bread, minus the refined flour and harmful additives present in most store-bought breads, using only real whole grain and high fiber. Then there’s Hope Hummus – where most would use harmful preservatives like potassium sorbate, all in the name of healthy food, Hope Hummus will not have any of that. All they use is a dash of citric acid to serve as a preservative.

By the looks of it, with the kind of popularity the Realfooding movement is seeing, this could be the beginning of a much-needed dietary and food industry revolution.

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