According to Oxford Languages, the word “sustainability” is defined as “avoidance of the depletion of natural resources in order to maintain an ecological balance”. How can we make our packaging sustainable and have an impact on the consumer? At PointBleu Design, we give you all the details!
The main objective of this type of packaging is to help companies carry out their commercial activity, by minimizing the impact they generate on their environment in a way that is appropriate to the type business they run, a process which may depend on many different factors. The choices required go beyond the use of recycled materials, upcycling or ecological inks. Now what matters is how the sustainability of your product can become your differential advantage.
LEAVE NO TRACE
More than 300 million pairs of shoes are discarded each year in the U.S., which can take 30 to 40 years to decompose. With this insight KENGOS was born, a sustainable footwear brand that seeks to challenge the wasteful status quo. Launched on Earth Day 2021, it defines each shoe as one that “wears out slow, but breaks down fast”. KENGOS shoes are made of eucalyptus, a natural cork insole, a Pure Flex rubber sole and corn on the laces and straps. The packaging consists of a recycled carboard box, thus eliminating tapes and adhesives, and plant-based inks are used in the illustration and brand messages. These messages allow consumers to know about the materials that make up the footwear, and how they have been chosen with sustainability in mind.
SOLVE A PROBLEM
Estrella Damm, the leading beer brand in Barcelona, has replaced the plastic that binds and wraps its cans for 100% biodegradable cardboard from sustainably managed forests. The new packaging is made with natural fibres and is characterized by its round corners and the numerous ways in which you can open it. By doing this, the brand plans to reduce more than 359 tons of plastic per year.
BE IRRESISTIBLY RECYCLABLE
Most consumers are environmentally conscious and that’s why they’re looking for products that are eco-friendly. KFC has designed a mug consisting of three layers: white chocolate in the centre, then cookie and finally sugar paper. Due to its texture, this packaging can tolerate the heat of the coffee and as such, allows the consumer to eat the cup afterwards.
As you can see, companies that sell consumer goods have the challenge of adapting their business model to sustainability. With this comes the responsibility of each of them to provide the population with sustainable alternatives that go beyond the usual discourse so that everyone might benefit.
And you, what examples have impacted you the most?
At Pointbleu, we would be delighted to hear from you!