With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all.
We want you to give you a timeframe, because we believe it may just be the motivation it takes to have you rethink the packaging of your products. That’s why we are going to kick off the year by breaking down all the dos and don’ts if you want to get this spring’s food and drink packaging just right.
According to WSGN, there are a few concepts that will shape the F&D packaging trends for this spring and determine the outcome of decisions over colour, materials, and surface design. Let’s start by analysing our very first concept, resourcefulness.
Breaking down the concept
Resourcefulness is all about prioritising packaging that cuts down on waste, uses minimal resources and contributes to a circular economy. The key is to create designs that can be reused at home rather than thrown away.
For Spring 2022, the turn towards Resourceful design will have a huge impact on the packaging industry. Materials that can be easily recycled without losing their value will be key. We strongly recommend you embrace recyclable materials, and we believe that Aluminium will take centre stage.
Re-evaluating how we create products will lead to a push for plant-grown biomaterials. Naturally derived materials will pay a key role in the industry. Plant-based packaging and bioplastics can be made from polymers found in biological sources such as potato starch, and they will become very common.
Raw ingredients for bio-based materials will come from sustainable, traceable and certified sources. Paper and seaweed-based materials will be in full swing within the next five years.
Doing more with less is key to building a more sustainable future, and as such it will become the main philosophy this year. The story of how a product is made will be crucially important. In addition, the imperfections present in natural materials will be embraced and a minimalism that emphasises paring down to gain on quality will reign supreme.
For this Spring, warm earthy tones will abound. The aim is to create a comforting atmosphere and aesthetic. Celebrate the natural world with rich colours such as Orange, Beetroot, Magenta or Olive Oil.
To conclude, 2022 will see the origin of food and drink packaging materials draw more attention than ever. They will be recyclable, but without compromising on strength, durability or aesthetic appeal.
We strongly suggest relying on the key trends mentioned above to set your brand apart. We reckon that this concept of resourcefulness is perfectly suited to brands whose main raw materials are liquid. For those brands who work with solid materials, don’t worry about a thing: keep an eye on next week’s 2022 Spring key trend, as we will approach solid raw materials.
Are you ready to set your brand apart this Spring?