Posted on: Jun 20, 2022

The New Gen Alpha Snacking

Reading Time: 3 minutes

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in this industry, and explore the future of its formats, packaging, ingredients and methods.

The main trends in snacks that cater to the new generations have been defined by the tastes and concerns of their millennial parents. Leaving aside the concept of snacking as an indulgence, it is now perceived as a key to keeping us satisfied during the day, and essential to fueling active bodies, such as those of children. Playing an important daily role, snacks have been created to respond to our needs, as well as those of our little ones.

In addition, as we have previously discussed in our blog, the concern for sustainability has led new generations to opt for products that have a positive impact on the environment, with concerns around ingredients, packaging and origin now being seen as an important part of the criteria for choices around what to purchase.

On the other hand, there is a growing concern around conscious and optimal nutrition for children’s health. This has come alongside movements to help children progress in their development, and become more independent. We must not forget that, as a result of being one of the most diverse generations, their concern for food from other cultures, with other flavours, is very broad. All this, together with access to global information, has led many to opt for international products.

To deal with these developments, brands can opt for numerous strategies. In the field of nutrition, AirSnax, in the UK, uses delicious ingredients that leave us satisfied for hours. On the other hand, Snackzilla promotes the consumption of traditional snacks, such as cookies,  with new formulas that adapt to our daily lives, always taking care of our health. Other brands, such as the Scottish company Shore, cultivate and produce seaweed in sustainable environments and processes, finally turning it into a tasty and attractive snack.

To encourage and promote food from other cultures, the British brand Pachamama was born, with a line of energy bars inspired by the superfoods of the Andes, such as Quinoa or Camu Camu.

Lastly, social media has a huge role to play when it comes to food, and Tiktokers and Instagrammers that produce content around these topics have a growing influence on the industry. This trend has taken the form of recipes to make as a family, through to advice on optimal products for children, and even efforts to promote healthier eating at home. Both networks have played a key role in promoting this type of product. 

Increasingly, providing both sustainable and healthy value to our products is essential if we want to stand out in an already saturated market. Alphas hope to find endless possibilities to suit their needs (and their parents’ wallets). It is essential to foster their creativity, curiosity and independence, which can be achieved through creative packaging and fun, dynamic brand communication. We must not forget to include the vision of a sustainable future, a world in which the little ones reap the benefits of their parents’ responsible purchases. We consider that all these points are key to approaching the youngest of audiences, as well as demonstrating our commitment to them and their future. Will your brand get the little ones’ approval?

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