Growing Self-Care Industry: Part 2

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While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest to improve their mental well-being. As a result, a number of emotional wellness trends have sprung up that are all set to dominate the global self-care industry in the coming times:

1.Apps & Tools to monitor social media consumption: For as long as we can remember, most of us, especially the younger generations, have had a “can’t do with it -can’t do without it” relationship with the internet and technology at large.The good news is that we’re comparatively more mindful of this realitytoday and there is a greater awareness that everything out there perhaps does not require our attention and we must pick and choose what is helpful and important. There are various apps available in the market that claimto support us in our mission of monitoring our use of social media andunplugging from all kinds of technological distractions. Who knows, these might actually help curbmuch required de-addiction. Although, don’t miss the irony that to ensure we use less technology, we’re actually using more technology in the form of these apps.

2. Workout for the soul: You don’t need to be an expert to understand the much spoken about ‘Mind- Body Connect’ Philosophy. With all the noise around self-care, people are getting increasingly conscious of their emotional health just as much as their physical well-being. Hence, it doesn’t come as a big surprise then that the workouts most likely to be successful in today’s times are those that not only enable people to shift their physical energy, but also their emotional energy.

3. Self-help books & trends: This is now an 800 million dollars market. More than anything else, self-help books of all kinds have been doing significantly well. Some of them have even triggered global trends, an apt example being that of the widely popular “Marie Kondo Phenomenon”. For the uninitiated, Marie Kondo is a Japanese tidying expert who has beenin the limelight ever since her book, The Life-Changing Magic of Tidying Up, debuted in the U.S in 2014. In Jamie Lee Curtis’s words, it is recommended for “anyone who struggles with the material excess of living in a privileged society”. Her KonMari method of organizing has become a global trend today. Perhaps because in a world where we often feel like we’re not in control and things go irreversibly wrong, tidying up offers us something rare – a problem with solutions.

Clearly, the world needs to rewild (i.e. “allowing the human animal to return to its natural state”) and go back to adopting simpler ways of caring for the self. There are a plethora of overlooked self-care methods that one can pursue without using money and technology. For starters, perhaps we need to remind ourselves that laughter is healing and that we must give ourselves a break from goal-based thinking every once in a while. After all, no apps, books or money can induce happiness unless we’re ready to work hard to find it within us.


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