Presenting, the new zero-waste system, Loop – a one-of-its-kind shopping platformoffering home delivery of F&B products in reusable packaging, from the house of Global Recycling leader, TerraCycle. Together with some of the biggest international consumer product companies, TerraCycle has unveiled this unique shopping system designed to reduce reliance on single use packaging to secure environmental benefits, while offering a convenient solution to consumers.
Tom Szaky, CEO and cofounder of TerraCyclestates, “Every day, more and more gets put in the ocean, so no matter how much we clean the ocean, we’re never going to solve the problem. That’s really where Loop emerged…To us, the root cause of waste is not plastic, per se, it’s using things once, and that’s really what Loop tries to change as much as possible.” Thanks to Loop, consumer products like ice cream & shampoo being available in reusable containers will cease to be a distant reality. Then once the product is fully consumed, instead of discarding the steel packaging, the consumers will be required to place the steel packaging in their personal re-use bin, from where it will be collected to be sterilized and reused for another serving of the product.
With Nestle being one of the founding partners, an early 2019 launch for Loop has been planned with Häagen-Dazsas the official ice cream partner for the pilot project in New York. As part of the partnership, Häagen-Dazs will offer its ice cream in sustainable, reusable packaging, optimally designed for transport & consumption convenience.
What is noteworthy is that this initiative is truly revolutionary in more ways than one – large brands are accepting that this change is required and that’s quite a realization. They are not just putting their products out there for sales but also exhibiting a desire to step out of their comfort zone for the greater environmental good. Besides, we’re not talking niche brands targeting green consumers here, but biggies like Tide and Gillette, which is huge. Working on sustainable packaging designsfor their products has also led them to make changes in their product itself. Unilever, on realizing that a toothpaste tube is difficult to recycle, designed toothpaste tabletsthat can be chewed instead of being squirting out, packaged using zero-waste and reusable packaging material! Similarly, a diaper brand on Loop, will not only be packaged in a returnable diaper pail but the product itself will have some recyclable components that can be recycled post usage.
The environmental benefits of this durable packaging model by loop has been verified using various assessments, however, it remains to be further validated by consumers. After all, all said and done, customer acceptance is the biggest success and if the early pilots perform as expected, the platform will go mainstream big time, making this initiative a huge step towards managing and reducing world waste.