Posted on: Dec 17, 2021

Pantone Color of the Year for 2022

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Pantone, as the global authority responsible for the design community’s standardised colour reproduction system , has just introduced its Colour of the Year for 2022. It’s the first time in history that the company has honoured a year with  a new colour, made from scratchIt is the PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue, with a revitalising violet red undertone. Simply put, it blends the faithfulness and constancy of the blue with the energy and excitement of red. As the world shifts at an unprecedented pace, the new colour represents this moment of transition.  

The truth is that we are emerging from an intense period of isolation, and digital design is helping us to stretch the limits of reality. According to the company, PANTONE 17-3938 aims to illustrate the fusion of modern times and how the digital world has morphed with our physical one.

The Creation of the Pantone Colour of the Year

The creation of the colour is the result of extensive research carried out by the Pantone Colour Institute. It required thoughtful consideration and trend analysis.

The research includes the analysis of trends in various industries and economic sectors. The sampling analyses the entertainment industry, the art sector, fashion, lifestyle, cinema and all areas of design. The different lifestyles that have come about  during the year in question are also considered, as well as the socioeconomic conditions within which they have taken shape.

They even showed a striking awareness of the significance of  the most important textures, materials or technologies created in that time frame.

The Impact of the Pantone Colour of the year on Society

Since 2000, Pantone has announced a Colour of the Year, influencing visual trends for several seasons. The impact of the choice of the colour is boundless. The choice has influenced product development and purchasing decisions in multiple industries, capturing worldwide attention. 

 As a matter of fact, every year the selection inspires product development and purchasing decisions in numerous sectors, including not only fashion, interior, graphic and industrial design, but also product packaging. 

Very Peri will now get added to the Pantone Fashion, Home, and Interiors Colour System, the most widely used colour standards system for fashion, textile, home, and interior design. 

We strongly recommend introducing this colour into your product packaging as well as combining it to create new designs and experiences. Bear in mind that colours talk and communicate. 

Would you consider using this colour to take your packaging, products or services to the next level?

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