Important things to consider when creating your brand logo

Branding Lesson for the week: First impressions matter! Well, fair or not, they do. Considering we live in a visual world, we cannot stress enough on the power of perception and how it can make or break your brand. Moving beyond traditional tools such as business cards & websites and creating a strong, unique visual…

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Do you have unicorns among your clients?

So, who exactly are Unicorns? Simply put, they are your very best customers. Unicorns are the customers every business wants, but are exceedingly rare. It could be because they pay big monies and contribute to a large chunk of your revenue or because they are a delight to work with and your team loves spending…

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Generation Z – Who They Are and How to Target Them

While there’s been a lot of humdrum lately about millennials and marketing initiatives focussed on them, perhaps it is time for marketers to rethink and refocus on the next generation of largely neglected consumers – Gen Z. This generation has grown up watching their parents focus on fresh food for their children. Being technologically well-equipped,…

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5 clever packaging ideas to inspire you

  What is packaging? One may say it’s just what you pack your product in, but we doubt anyone says that anymore! Packaging is so much more – it is the first touch point, the first impression one has of a brand and more often than not, a decisive factor contributing to the consumer’s decision to…

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Best branding lessons from starwars

It would be a colossal understatement to say that the iconic movie Star Wars is more than Just a Movie. Over the decades, it has acquired a cult status few in the movie world have enjoyed, and quite clearly it has transcended its industry to become a sort of cultural touch point for people all…

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Storytelling – The Most Important Marketing Strategy in 2018

Storytelling is one of the most powerful ways to breathe life into your brand. While storytelling in marketing isn’t new, there’s never been a greater urgency to make it a key part of marketing initiatives – remember, you’re in the business of constantly telling your brand’s story. If you haven’t yet figured out how to…

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Carbonated beverages are de-frizzing

  Since we are all healthier or at least we try, be some carbonated beverages seem to be on a graphic style diet too. From changing your name such as Gatorade, or Aquarade as they want to be called now, the segment is trying to become more natural, less sugary and frizzy, at least in…

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Superfoods, the new supertrend in FMCG

A quick Google search for ‘superfoods’ comes up with 10.000.000 results. Intake of these ingredients has grown a whopping 200% in only 4 years and, unsurprisingly, the US has increased their production by almost 40% during the last year. It is a non-stoppable trend in the food market, same as ‘clear labels’, healthy snacks or…

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HOW TO MAKE YOUR COSTUMERS BE PART OF YOUR BRAND

Starbucks Coffee Company have been committed to excellence and to its guiding principles, thus the company has brought the unique Starbucks Experience to every customer through every cup. The aim of the mission is to provide great coffee according to costumers’ preferences and wishes in a very cozy atmosphere where each name is called when…

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NEW BRANDING TRENDS IN THE HORECA CHANNEL

For many years brands found on the HoReCa channel a place to promote themselves through promotional material such as terrace tables and chairs, beach umbrellas, menu holders etc. These was a win-win deal for both brands and restaurants since this was also a way for business to have some furniture for free or at a very…

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When a naming says nothing and everything

What characteristics make a naming a good one? Short, loud, descriptive, original, evocative…. In branding we know there are just few brands that make it into the consumer mind-set and that are able to conquer his thoughts and, most importantly, his wallet. However there are brands that at first sight are unpronounceable but that still…

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