HOW TO MAKE YOUR COSTUMERS BE PART OF YOUR BRAND

Starbucks Coffee Company have been committed to excellence and to its guiding principles, thus the company has brought the unique Starbucks Experience to every customer through every cup. The aim of the mission is to provide great coffee according to costumers’ preferences and wishes in a very cozy atmosphere where each name is called when…

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NEW BRANDING TRENDS IN THE HORECA CHANNEL

For many years brands found on the HoReCa channel a place to promote themselves through promotional material such as terrace tables and chairs, beach umbrellas, menu holders etc. These was a win-win deal for both brands and restaurants since this was also a way for business to have some furniture for free or at a very…

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When a naming says nothing and everything

What characteristics make a naming a good one? Short, loud, descriptive, original, evocative…. In branding we know there are just few brands that make it into the consumer mind-set and that are able to conquer his thoughts and, most importantly, his wallet. However there are brands that at first sight are unpronounceable but that still…

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Marvel comics and the FMCG market

The reality design students face when they finish their studies is often disappointing to them. The outside world of work often differs from the one we were expecting to find. Once you get into the real labour market you realize that designing a minimalist label isn’t the same as designing a detergent one. The graphic codes…

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Co branding in sport, the importance of consistency

It took time, but finally it happened. The football world was turned upside down by Paul Pogba’s record transfer from the Juventus to Manchester U. Though we are sport lovers, we do not pretend to be football experts and won’t be judging if the price was fair or not but we would like to spot…

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FROM DUOTONE TO QUATRICHROMY IN THE SPANISH POLITICS

Regardless of who wins or loses these elections – Has anybody heart about a party to claim itself a loser? – The Spanish elections are in their hottest moment. You can feel it on the streets, taxi chats or even queuing in the bakery because this Saturday Spanish people have to vote to get rid…

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