The Age of Games

 In a world where digital experiences are getting more and more important, it will come as little surprise to know that the video game industry is also picking up speed. The public’s passion for video game competitions means that the eSports phenomenon has more followers than  ever. Just how can your brand capitalize on the…

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New Times, New Logos

 As society advances and develops new values, companies renew their mission and vision in order to respond to an increasingly connected society. In this post, we analyse past, present and future logo trends, focusing on examples from Telefónica, Pfizer and Dacia. Stay tuned, we promise it will be worth it. THE PAST Telefónica's new corporate…

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City Branding

 Large companies use marketing to sell their products to a certain audience, and cities take advantage of marketing to develop communication strategies. All these strategies are what is known as city branding, the creation of a visual identity aimed at conveying a certain image to citizens, visitors, companies and investors. What are your goals? The…

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Gender Fluid

Consumers are looking for new interpretations of inclusion, yearning for opportunities to experience gender as a path of discovery and self-expression. Having said that, what is gender fluid? Neutrality eliminates references to a certain gender, but fluency is a multidimensional form of expression that avoids  being categorized as a fixed identity. Currently, brands and retailers…

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Food & Drink Personas 2023

The new profiles of food and drink consumers have changed. After having dealt with an uncertain future, each of them has a set of values and priorities which are motivated by new energy and purpose. We start with the collective visionaries. They are  activists, using the power of community and networking to generate change, whilst…

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NOLO Drinks

 COVID-19 has accelerated people's interest in maintaining good health and cutting down on alcohol, or even quitting in many cases. With this insight, companies have opted for a new market niche, NOLO drinks. They currently own 4% of the global alcoholic beverages market (WGSN, 2021), but this category is growing and diversifying, with alcohol-free takes…

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Packaging Design Trend: ‘70s Nostalgia

 Packaging is the biggest opportunity for a brand to reinforce their message. They can do this by playing  with emotional associations through colour, typography, and visual direction, so that the first time each audience member engages with the brand they will feel as though they have been submerged in its unique universe, such is the…

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Virtual Reality Meets Branding

 The concepts of virtual reality and augmented reality always go hand in hand, but they are totally different. On  one hand we have the fact that augmented reality brings virtual elements to your world, making you feel like you have been transported somewhere else entirely. Why is it included in the marketing campaigns of many…

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Sustainable Packaging

 According to Oxford Languages, the word “sustainability” is defined as “avoidance of the depletion of natural resources in order to maintain an ecological balance”. How can we make our packaging sustainable and have an impact on the consumer? At PointBleu Design, we give you all the details! The main objective of this type of packaging…

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Key Actions To Take Off Your Clothing Brand

The world of fashion is dominated by the United States, China and Japan. Although the pandemic has caused havoc there much as it has in Spain, with ACOTEX reporting that the industry experienced a 39.8% drop in 2020, the truth is that global growth has been projected to rise to 1.5 trillion dollars in 2021,…

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Meal Kits: A New Trend

 Meal kits are one of the trendy categories that have sprung up during the Covid-19 lockdown. Global restaurants closures and stay-at-home orders have driven consumers to seek new and convenient ways to eat at home. Since the pandemic began, the share of the US population that uses meal kits has risen from 5% to 7%,…

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