Essentialism: the New Age Packaging Mantra that’s Here to Stay

We’re just about halfway through 2018 and there’ve already been a number of packaging trends that have come and gone. However, there is one trend that we believe is here to stay – Essentialism. Do not mistake it for minimalism because that is not this. Minimalism propagates “less is more” while essentialism is all about…

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The 3 Most Important Branding lessons to learn from Netflix

It was 20 years ago that software engineers Reed Hastings and Mark Rudolph founded Netflix as a DVD rental service. However, it wasn’t until 2007 that it transitioned into a company offering an online streaming service of thousands of advertisement-free TC shows and movies to its customers. It is said that the idea for Netflix…

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The Rise of Brand Personalization

Ever wondered what is the one factor that enables the creation of a truly memorable brand experience? Is it a well-articulated purpose, a super smart logo or a leadership team that appreciates the importance of branding? More often than not, it is the interplay of all these elements and more. One element that is slowly…

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Millennial Mothers and What Food Brands Need to Know About Them

Who are the millennials? According to The Wall Street Journal, they are “a group of people who are building major companies, altering the way we work and live and challenging long-held notions of family and society.” To define them in a more simplistically, they are people born anytime between 1981 and 1997. Today, millennials are…

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Packaging for an Elevated E-commerce Experience

Packaging plays an important role in the consumer perception of packaged goods companies, as well as those into online retail. Considering packages shipped by e-commerce businesses represent the most direct form of connection with their customers, it is ironic how this marketing opportunity has been grossly underutilized by them. More often than not, e-commerce businesses…

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Forget Millennial Pink, Hello Gen Z Yellow!

Till very recently, millennial pink was ‘the colour of the year’. For months, perhaps years now, the millennial favourite ‘Pink’ could be seen everywhere, in everything. Be it fashion brands, consumer goods, technology or home décor, everything was engulfed in bright, rose-hued pinks. However, it seems the millennial pink fatigue has finally caught on. The…

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The Newest Comfort Food of Indians – Pasta!

To say that Indians love carbohydrates is a bit of an understatement! From Roti, Naan, Paratha and Puri (Indian breads made with wheat or flour) to Dosa, Idli, Appam (rice based fluffy pancakes and more), they have a pretty strong affinity towards all things carbs. Is it any surprise then that foreign carbs such as…

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The Rise of Gender Neutral Packaging

As times are changing, gender neutrality is rapidly gaining traction and not surprisingly, the new generation has a big role to play there. The traditional portrayal of femininity and masculinity has taken a backseat and gender neutrality has become a norm rather than an exception. There’s no doubt that this cultural shift that the world…

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Glocalization Rules the World, Yes!

Today, a global design and packaging plan requires a Glocal mind-set that carefully takes local customization into consideration and acknowledges the local markets and consumer needs. There are a few key points to consider for coming up with an effective Glocal packaging and design strategy. The foremost point for a design and packaging project to…

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The Evolution of the Coca Cola Slogans

  Advertising slogans are an integral part of consumers’ everyday life across the world. When it comes to slogans, Coca-Cola takes the cake with some really great slogans though its 132 years of history. Since its inception in 1986, Coca-Cola has had a number of memorable slogans over its journey of 100 plus years. Depending…

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The Latest Trends in Coffee Culture

With a staggering 2.25 billion plus cups of coffee consumed around the world every day, it is fitting to state that the coffee industry is thriving and will continue to do so for long. As more and more consumers, especially the younger ones are learning about and adopting speciality coffee, retailers are leaving no stones…

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Zero Waste Packaging and Why It’s Essential in 2018

  Human actions have a huge role in contributing towards the state of the environment as it is today. We cannot deny that the likelihood and intensity of catastrophes such as earthquakes, tsunamis and hurricanes are a result of the more than substandard treatment we have been meting out to our planet. The results are…

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