Pantone, as the global authority responsible for the design community’s standardised colour reproduction system , has just introduced its Colour of the Year for 2022. It's the first time in history that the company has honoured a year with a new colour, made from scratch. It is the PANTONE 17-3938 Very Peri, a dynamic periwinkle…
As the world shifts at an unprecedented pace, new consumer attitudes are emerging. Truth be told, the coronavirus pandemic is shaping up to be the biggest global driver of change in most people’s lifetimes. Due to its effects, consumers now drive demand for more flexible, creative and innovative offerings. According to a new report…
As Christmas approaches, brands expecting high rates of consumption are preparing themselves to face one of the most important times of the year. In addition, the Holiday season will be more important than ever to those looking to shake off the effects of the pandemic, with celebrations revolving around treats to both themselves and loved…
As generations grow older, new ones arise. Born between 2010 and 2025, the Alpha Generation represents the future of consumerism. According to a report carried out by the business forecasting company McCrindle, Alphas are set to become the largest generation in history. Not only that, but they will also have unprecedented spending power, a generation…
Mission Join a passionate, dynamic, international branding agency. From Barcelona, as an international project manager, you will lovingly handle the day-to-day creative flow of a project. Your assignment will require empathy to understand not only the project’s challenges, but also the context of the client, with a view to translating all this info into creative…
As the number of people remaining single is continuing to grow, knock-on effects for brands will be far-reaching. This will create a new ecosystem of consumers to address, and they will have to be taken into account. According to a report carried out by the entity Euromonitor International, in 2030 the number of single-person households…
Ever since Covid-19 first struck, whether by force or by choice, the pandemic led many to stop, breathe and rest. This reset is causing people to redefine their priorities, needs and lifestyle choices around the products they consume. The truth is that this shift in trends will rebuild business practices in the upcoming years. It…
As our minds become evermore overloaded with different companies, brands must find ways not only to set themselves apart, but also to remain honest and truthful to their values. With this in mind, it is safe to assume that people only want to do business with brands they know, like and trust. In order to…
The COVID-19 pandemic has caused people across the world not only to pay closer attention to their physical health, but also to cherish their nutrition and eating habits. Recent studies claim that alcohol and soda consumption is going out of fashion, as younger generations now represent a higher percentage of the population. The truth is…
For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…
The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…