Cocoa and Chocolate: Trends in Packaging

Cocoa, and of course, chocolate, are widely considered to be essential everyday items. Without a doubt, there is a huge industry behind this irresistible treat, in which design plays an important role. At Pointbleu, we wanted to celebrate World Cocoa Day by exploring all the details hidden within its carefully contemplated packaging and related design…

Read more

Speciality Coffeeshops: Design and Retail

As we saw in the last post, speciality cafes are not only conquering cities, but also winning over the hearts of those who live there. Their careful design has left no one indifferent, from its logos to its cups, everything is selected to improve our day-to-day. In Barcelona, ​​speciality coffees landed around 2015, mostly thanks…

Read more

Speciality Coffeeshops: quality trends

The market for Specialty Coffee Shops is growing exponentially, and as a niche for this category opens up in most European cities, you may be wondering what makes these coffee shops so unique. It is a market niche in which quality is favoured over quantity, and sustainability is a must. Coming from places like Jamaica,…

Read more

The New Gen Alpha Snacking

The ways in which we eat, and in particular, the snacks we consume, change as the years go by. Now, the Alpha Generation -meaning boys and girls born between 2010 and the present day- has begun to have an important influence on this area. Stay with us to learn more about the next trends in…

Read more

Packaging and sustainability: towards cleaner oceans

It has been more than five years since the Ellen MacArthur Foundation stated that if we did not change as consumers, by 2050 there would be as much plastic in the ocean as fish. As shocking as it sounds, the climate crisis continues to be one of the biggest issues of our time. According to…

Read more

Trends and Innovation: Smart Homes

Imagine being able to control the air quality of your entire house from the comfort of your sofa, or controlling the lights when you are out. Sounds good, doesn't it? In an increasingly busy society, experiencing a shift towards spending more time at home, Smart Homes have arrived to make our day-to-day life easier, safer…

Read more

Product trend alert: Mood Foods

Product trend alert: Mood Foods As we mentioned in our previous post, and as we have all seen in our daily lives, the impact of covid has generated many stress-related problems within our society. Given all this, the market has seen a growing demand for food and beverage products which have been conceived with the…

Read more

Emerging Mindset: Emotional Well-being

Why are we focused on emotional well-being? Our society has faced multiple adversities in a very short period of time. As we stated in our last entry and as corroborated by the Global Risks Report of 2022, all of this crisis has harmed people’s psycho-emotional well-being, social cohesion, and productivity. As a result, it is…

Read more

We are hiring a Creative Designer

Reading Time: 2 minutes We are hiring a new creative designer at Pointbleu Design. If you are passionate about packaging and have between 3 to 5 years of experience, send your CV!

Read more

From Body Positivity to Body Neutrality

iStockImages It is well-known that the Covid-19 pandemic has threatened everyone’s physical health worldwide, but it also has damaged us on a much deeper level. A recent study from the scientific journal “Personality and Individual Differences” discovered that isolation, stress, anxiety and other pandemic-induced mental health issues have aggravated difficulties with self-esteem and body image.…

Read more

Evolving Femininity

The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems.  In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…

Read more