The Rise of Non-Dairy Milk

  In recent years, plant-based milk has seen a rather dramatic growth, with global sales booming like never before. As per a Neilson Scan data from 2018, dairy-free milk has seen a record growth of more than 150% over 5 years and the upward trend is likely to continue. If current research reports are to be believed,…

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How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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What Attracts Gen Z to Brands

There’s nothing that hasn’t already been said about Gen Z that could make for a worthy introduction here. Having grown up in a very different environment from its predecessor, Gen Z holds itself distinct from all its previous generations, both in its choice of career as well as brands. A majority of Gen Zers have an…

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Confectionary category is struggling

With the rising consumer awareness regarding health and wellness, the need for companies to adapt to changing consumer demand is stronger than ever. Consumers are looking for products with less sugar and more real ingredients rather than flavoured ones. As a result, this long - established sector is going through a much required evolution - the world’s…

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The Healthy Nutrition Trend in China

Healthy living is rapidly shaping up to be one of the top priorities for the urban Chinese consumer. This desire for a healthier lifestyle comes as a promising move at a time when China boasts of one of the highest obesity levels worldwide, as well as rate of related diseases such as diabetes. The Chinese Beverage Industry recently…

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The Future of the Feminine Hygiene Product Market

  Feminine hygiene products have long been regarded as something of a taboo, often brushed under the carpet or discussed in hushed tones, almost as if the female body and its workings are something to be ashamed of. Well, enter Female Empowerment. From the days when sanitary napkin advertisements featured women in pristine white pants to today…

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Water-less Personal Care Products – the Latest Beauty Trend!

Do you happen to be one of those who look behind their beauty care bottle and read through the label to avoid harmful ingredients like Sulphates and Paraben? Well, we bet you never checked it for water. ‘Water check’, what? That’s right. Go ahead and check - you will notice that water is mostly the first ingredient…

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Branding lessons to learn from LEGO

As LEGO celebrates its 60thanniversary this year, it is intriguing to note that this much loved brand went almost bankrupt in the early 2000s. Yes, that’s right – about 15 years back, it was pretty much in pieces. However, with 7 LEGO sets being sold every second, today LEGO is considered to be one of the most…

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Sustainable Packaging Materials

It is official: sustainability can no longer be referred to as the ‘future’ of packaging. It is already relevant in the present packaging design scenario and features as an important criterion for manufacturers while making packaging material decisions. More and more companies are campaigning for eco-friendly practices to reduce their carbon footprint and enthusiastically exploring…

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Mcdonald’s Unveils MacCoins for the Big Mac’s 50th

For over six decades, McDonald’s has been revolutionizing the fast food world. While the company’s original founders, the McDonald brothers, started off by serving good quality, affordable hamburgers, over the years the brand has come to define how people across the world eat. The Big Mac especially, has evolved into a cultural icon. Invented 50…

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The Hottest Logo Design Trends for the Year

In a world where businesses are constantly vying with each other to capture customers’ attention, a meaningful and eye-catching logo can have a significant impact on one’s success. A logo is not just what customers remember you by; it also defines your public brand perception. While a good logo can make or break one’s business,…

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The latest food trend – Kombucha!

[colunm-half]Kombucha is the new kid on the block as far as current popular food trends are concerned. However, before we discuss this further, let us backtrack a bit - think back about all the food trends that have been popping up over the last few years and you will realize that they are connected with…

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