Sustainable Packaging Materials

It is official: sustainability can no longer be referred to as the ‘future’ of packaging. It is already relevant in the present packaging design scenario and features as an important criterion for manufacturers while making packaging material decisions. More and more companies are campaigning for eco-friendly practices to reduce their carbon footprint and enthusiastically exploring…

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Mcdonald’s Unveils MacCoins for the Big Mac’s 50th

For over six decades, McDonald’s has been revolutionizing the fast food world. While the company’s original founders, the McDonald brothers, started off by serving good quality, affordable hamburgers, over the years the brand has come to define how people across the world eat. The Big Mac especially, has evolved into a cultural icon. Invented 50…

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The Hottest Logo Design Trends for the Year

In a world where businesses are constantly vying with each other to capture customers’ attention, a meaningful and eye-catching logo can have a significant impact on one’s success. A logo is not just what customers remember you by; it also defines your public brand perception. While a good logo can make or break one’s business,…

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The latest food trend – Kombucha!

[colunm-half]Kombucha is the new kid on the block as far as current popular food trends are concerned. However, before we discuss this further, let us backtrack a bit - think back about all the food trends that have been popping up over the last few years and you will realize that they are connected with…

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Technology and its Impact on Food

  The advent of technology has long been taking the world by a storm, one innovation at a time. However, off late, technology has begun to infiltrate the kitchen and culinary world as well. Be it the invention of the microwave or the emergence of frozen foods, there are new kitchen innovations by consumer product…

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IKEA celebrates its 75th Birthday

IKEA was founded in July 1943 by Ingvar Kamprad on the outskirts of Älmhult, Sweden. Fast forward to 2018 – it has turned 75! That’s right. It’s hard to believe but that is the number of years it has under its belt already. It sure has come a long way from being a company run…

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Pepsi’s Journey from Fun Foods to Better Foods

Pepsi is one food manufacturer that keeps getting bigger and better. It has kept itself relevant in the face of the changing food landscape over the years by consistently evolving as per the ever-changing consumer needs. It was in the early 2000s that there was an onset of increased nutrition awareness accompanied with the emergence…

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Why Brands are Adopting Black Packaging

Have you noticed how off-late the color Black has made its way into the packaging designs of a varied range of brands? From the looks of it, the shift is finally happening - Black is back! Think about it. Whether it is grocery shelves, skincare products, beverages or even pet foods, Black is everywhere. It…

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Reverse Branding 101

      ‘Reverse Branding’ may come across as an unfamiliar term to many of us. In order to decode it, we need to understand that Branding starts with a brand and then goes on to creating an association. Example: the brand Volvo and its association with ‘safety’. Reverse Branding on the other hand, starts…

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The Future of Retail

If you’re wondering what are the newest trends all set to take over the Retail Industry, read on! We have compiled the top trends that we think will have a big impact on the industry in the near future: Brick and Mortar stores will flourish. Despite predictions depicting store closures and the death of retail…

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Meat-free food options are taking off

The world is shifting towards plant-based eating. Until recently, diets excluding meats were viewed as more of a fad; meat-free food options were neither readily available nor very appetizing. It is all changing now though, with plant-based foods occupying a place in the food industry. It wouldn’t be an exaggeration to say that Plant-based is…

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Things You Can Learn From The Beauty Market

With a plethora of product launches and new social media trends coming up every day, the beauty industry is thriving on newness and innovation. While last year’s red- hot trends - gender-neutrality and sustainability are still holding strong, there are a number of newer beauty trends this year, all set to overturn the industry. We…

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