The Horeca resistance

Since the Covid19 pandemic means it is no longer possible to gather in the country’s bars and restaurants, many relationships are suffering. Throughout the pandemic, one of the most badly-hit sectors has been the restaurant industry, be it bars hotels, restaurants or clubs. In this article, we will analyse the most striking strategies that companies…

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Fitness Covid-19

In these times of pandemic, a large part of the population has come to consider sport an escape route through which they can relieve stress and anxiety. For many, it has helped keep their minds occupied and generate endorphins, albeit whilst doing so at home. According to the report “Estudio de las pasiones de los…

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The future of Fake News: “Deep Fakes”

The internet user has gone from experiencing primitive websites that contained nothing more than text to semantic one (unlike simpler websites where they would have found answers before). It is characterised by the use of mobile devices and tools such as the “cloud”. It allows us to store our information on the web, without the…

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Christmas Covid

Christmas is threatened by the pandemic: consumers have changed the way they consume, and the plans that were made year by year are left behind, meaning that this time will be largely spent with family rather than friends. The pandemic is having an impact on consumer spending. According to Mintel's COVID-19 Tracker, a quarter of…

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Vegan Gen Z

Generation Z, from 1994 to 2010, have decided to take the path of immediacy in every facet of their lives, right down to their nutrition. As far as they are concerned, including vegetables in their daily lives is a heavy task because it presumably involves a large investment of time.    This means that they have no interest in innovating, nor improving their eating…

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How ASMR is used by brands

The concept of ASMR (Autonomous Sensory Meridian Response) is one of the most widely- used tools in the world of neuromarketing, especially at sensory level. It is defined as a biological phenomenon related to the perception of sensations that are associated with well-being. Those who enjoy ASMR explain that it elicits pleasure through external stimuli.…

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The Kitchen and X Gen

Gen X, i.e. the people born between 1961 and 1979, are now in a position of influence and power. In recent times, this generation has adapted to new lifestyles which prioritise the value of health and the pleasure of food. Generation X envisage luxury as something that allows them to show they are socially responsible,…

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Adulthood in Kids food

COVID-19 has also affected the way kids have their meals. If we look to before the pandemic, children used to eat on the go in between sports and extracurricular activities. Now families are eating at home, creating a new habit where snacks are left to the side,  while comfort food must cater for the whole family.  Top-notch nutrition has become more convenient and accessible, creating new spaces to enjoy cooking. The kitchen is being re-imagined as a playground, where adults and kids can have…

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How would you define the colour of Menstruation?

Although red is the reference colour when talking about menstruation, the truth is that the world of feminine hygiene has been avoiding it at all costs. Feminine products brands such as Always, Ausonia, Mía, Evax, use blue to simulate the menstrual flow in their ads, and in terms of packaging design one can see striking…

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Influencers have changed

Gone are the golden days of the Influencers, when posts announcing a cream or wearing the latest brand name tended to get much more likes. With the democratization of social networks, today’s consumer is looking for more realistic, motivational, and rigorous content to fight against fake news, excessive consumerism, and other such falsehoods. It is not to say that Marketing by Influencers does not work. In agreement with James…

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Better Ingredients, Better Feelings

Reading Time: 2 minutes The second decade of the 2000's have seen a radical change in food trends. With the boomers, food consumption was shifting to new products promoted by multinationals without taking into account their ingredients, but from 2015 onwards a new stage began. The new generations, the millennials and even more the Generation Z, are starting to approach a new concept of healthy nutrition. 

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