Luxury Health Offerings in a COVID World

The recent pandemic has disrupted lives and redefined the way one will exist in the coming future. Among COVID-19’s far-reaching effects is the way we now view health and consequently, the impact on the health industry. Earlier, health check-ups, tests and supplements were largely for those who had health issues. Today, no one is immune…

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The New Definition of Happiness in Pandemic Times

What is happiness? While this simple and oft-used word means different things to different people, the World Happiness Report defines it as the average of six variables: GDP per capita, social support, healthy life expectancy, freedom to make life choices, generosity, and freedom from corruption. Until early 2020, people were, generally speaking, trying to improve their…

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What Travellers Want in the Post COVID-19 World

While many industries were severely impacted by COVID-19, the travel industry has been practically laid in ruin. As the pandemic began its unstoppable spread with no cure to rein it in, borders were closed, travel plans were shelved and people sheltered in their homes. Overnight the travel industry saw thousands and thousands of cancellations, leading…

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Summer Colors Trend

Look at an aisle in a shopping store and you will see designs and packaging in every colour of the rainbow. But did you know that the choice of these colours is based on research and consumer psychology? In fact, effective use of colour can increase brand recognition by up to 80%. Colour is often…

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Are Homes and Offices Being Redesigned for Millennials?

The millennial generation, born between 1982 and 1999, is largely devoted to their careers and work lives, while seeking social attachments at and outside of work. Not surprisingly, the physical spaces a millennial inhabits resonates with these core values and beliefs. At the work place, for instance, Gen Y seeks an atmosphere that promotes socializing…

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How Tik Tok is Getting Brands to Put on Their Creative Hats

In less than two years since it launched outside China, Tik Tok has taken the world by storm. It has seen a remarkable 2 billion downloads as of April 2020. While Tik Tok started as a fun-based viral video platform, it has been gaining maturity with time. Today, marketers can no longer deny that this…

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All Minorities Matter

Due to recent tragic events, consumers and brands are more active than ever. From the #blacklivesmatter movement, to BAME communities in the UK, consumers are demanding to be taken into account, respected and cared for. Just as conversations on social networks provided a catalyst for the emergence of the #metoo movement, BAME groups have finally…

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Catapulted Into JOMO- A New Way of Life in COVID-19

The world was hurtling forward at breakneck speed when we were all thrown off by a virus. Remember snippets from our pre-COVID-19 life? Nodding to our chattering kids while scrolling through our Instagram feeds, having coffee with one friend while texting another one, constantly reaching for the phone to check if we had missed out…

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Discovering new business opportunities in the COVID-19 Times

Brand territory is nothing but the promise a brand makes to its customers and what it stands for in their eyes. The COVID-19 pandemic is causing major disruptions for marketeers, making brands foray into new territories or take a step back. Let’s have a look at some brands that are working against the clock in…

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What Consumers Want: Natural Brands

by Guillaume Collinet   As creative people, we are always looking for new sources of inspiration. Sometimes we find out that creativity is hiding just in front of us and we can find it easily. For this reason, it is not a surprise that nature could be one of the biggest resources. It was a…

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Brand-Landscape Post Coronavirus

The COVID-19 outbreak has made sure that whatever brands had planned for the year 2020 is put on a back-burner and a complete stop. This unprecedented health crisis has reshaped everyone’s idea of what this year would be all about. Sooner or later though, there will come a time when the smoke lifts and we…

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