Spain & How To Live

Last week, I attended a video-meeting about the consequences of the Covid-19 crisis on brands organised by IPMARK. Several topics and trends were highlighted about brands and their social role, the digitalization of services as well as new consumer habits, etc. Now, I would like to talk to you about the last 10 minutes of…

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COVID-19: Brands Showcasing the Power of Purpose

Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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Brands’ Ethical Power

What effect does a brand’s ethics have on its consumers, you ask? Well, ethics can be a potentially powerful source of influence when it comes to consumer and their decisions. So much so that if a brand’s ethical credentials are strong, it can do wonders for its sales and on the other hand, if it gets…

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Strategic Brand Collaborations

It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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Convenience: The Magic Buzzword to Win Over Consumers

In today’s fast-paced world, convenience matters the most to consumers. It is the single most important factor driving consumer preference for one brand over others. However, just like everything else, the meaning of convenience too has evolved to take on a new meaning in the digital era we live in. In terms of a selling…

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We Need Brand Heroes

The pandemic era The Covid-19 virus has come into our lives in unexpected and violent ways, putting governments and healthcare institutions to the test. A new reason for social activists to seek a stronger response from companies. This generation of consumers, who have lost faith in governments, claims the social role of brands should not…

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Brands Getting Corporate Social Responsibility Right

Have you thought about why you choose to support certain brands and withhold support to some? Here’s a cue - Corporate Social Responsibility (CSR). When companies choose to do something for the community and think beyond merely their bottom-line, it doesn’t just benefit them financially but also builds trust for them amongst consumers. To be…

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Inclusive Femininity

Unstoppable force Generation Z is an unstoppable force. One just has to see the energy and its organizational capacity to fight for the environment or improve the rights of our society. On one hand, their desire to be unique pushes them to look for brands with which they can assert themselves. On the other hand,…

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The Beauty Industry’s Technological Evolution

The beauty industry is going through an amazing technological disruption that is changing the way we discover, perceive and buy beauty products. These are exciting times as we experience this shift in the way the industry has taken to technology to create seamless consumer experiences, blurring the lines between the online and offline. Here’s a…

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