Posted on: Sep 16, 2021

Home-grown food

Reading Time: 3 minutes

The COVID-19 pandemic has had a substantial impact on almost every single aspect of our lives. The closed borders and the crisis itself, along with the ongoing food shortage and the shelter-in-place recommendations, have led more people to recognize the value of growing a garden as a means of becoming more self-sufficient.

This reliance on self-sufficiency is highly valued by “The Rooted Transcendents”, one of the four types of food and drink personas that WGSN has discovered, who can be categorised according to their shopping and lifestyle choices. This cohort seeks products that are connected with the earth in a way that is both holistic and raw, as well as whole foods and ingredients that are rooted in tradition.

If you think that growing your own fruits and vegetables is overwhelming, it’s much simpler than it sounds. All you need are  a few meters of the great outdoors, a source of water, and a little bit of time. Here are the most important benefits that you get from growing your own food.

A Connection with Nature

Fruit and vegetable gardening can be a terrific way to connect with nature. Tending to the plants in your garden has its own set of health benefits: gardening gives you a chance to enjoy fresh air, do physical exercise, get some safe sun exposure and unwind from daily stresses, all whilst creating your own garden and achieving greater mental balance. This is according to Masashi Soga and Kevin J Gaston, who are both not only professors, but also ecologists.

Grow more nutritious food

Grocery stores shelves are filled with processed foods, which are full of preservatives and additives. On the other hand, fruits and veggies are a great source of vitamins and minerals, especially those grown in your backyard: these plants are at their highest levels of vitamin content.

Save time and money

Growing your own fruits and veggies is an excellent way to save both time and money. By spending just a little money on seeds, plants, and supplies, you will produce crops that can last forever. Another key advantage is that you just have to pick what you need from your garden, reducing food waste and saving on both money and time, by skipping a trip to your grocery store.

Companies have started to sell seeds and cuttings so you can create an urban garden in your terrace, or even on the rooftops of companies. You can enjoy many benefits from this practise, including team building activities for your employees.

Another trend that is increasing exponentially around the world is that of Indoor Farming. This innovative practise, often called the food system of the future, consists of providing indoor quality crops, without the need for sunlight, throughout the whole year. These companies sell directly to consumers, restaurants, brands and retailers. Vertical Farming will be in full swing in the near future. We can grow crops in vertically stacked layers, saving resources, space and avoiding food loss. Imagine being able to pick up a fresh vegetable growing from the earth inside the installations of a supermarket, or going to a restaurant and choosing the food you would like to eat before it has even been picked.

We live in a competitive business landscape. Investment in eco-friendly or sustainable materials is a must for your company if you want to set yourself apart and as such, get ahead of your competitors. For instance, companies have started investing in second life packaging. This trend aims to tap into consumers’ desire to reduce waste. The packaging is made from eco-friendly materials, or else it is designed to be creatively reused. Some packaging can be composted or reused to grow plants, while others are made of natural waste.

Would you consider growing your own food in the near future?

Let us know if you want us to go further into trends around recyclable or eco-friendly packaging.

At Pointbleu Design, we look forward to hearing from you.


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