With this post we close our series on future “Food and Drink Personas”, which has been giving us food for thought throughout this month. Today we will take a closer look at the “Foodiversalists“, who focus on the environment and nature, looking for nutritious food sources that benefit both themselves and the planet.
Mainly present in Generation X, Boomers and Millennials, this type of consumer is concerned with their surroundings, mostly due to the pandemic and the growing climate crisis. They believe in natural and holistic solutions to address global health, but from the perspective of scientific research. Like the consumer groups discussed above, they value technological advances, so long as they respect nature and their well-being.
Their shopping list will include whole foods – with as little processing as possible – that certify their health, as well as that of the planet. These include the aforementioned Climate-Hero ingredients, and fermented or botanical foods with excellent properties. They show great interest in local and indigenous solutions, as well as technological developments with a positive impact on the environment. They value gastronomic experiences that matter, which enrich their life with meaning.
Always tending towards vegetables, they opt for innovative brands such as Akua or Tarwin Foods. They are committed to 360º experiences where food plays an essential role and makes them feel present. An example of this would be Shojin Ryori, a ritual form of Buddhist cuisine where they turn daily food into a means of connection with themselves, their community and the environment.
Restaurants such as SCEN in New York or Honest Greens, which may sound a little more familiar to you, are examples of the philosophy of this consumer group. Both restaurants explore new dynamics and food offerings, with a view to appealing to this type of consumer. You can also opt for cooking formats that enhance the properties of the food, as well as maintaining a circular system in which energy and material expenditure is kept to a minimum. As can be seen, this consumer mainly aims to generate a positive impact on the planet, as well as their physical and mental health. This is all done by creating a unique experience through food.
Every detail counts for the Foodiversalists, and at Pointbleu we don’t want to miss a thing. Stay with us to find out more.