Cocoa, and of course, chocolate, are widely considered to be essential everyday items. Without a doubt, there is a huge industry behind this irresistible treat, in which design plays an important role. At Pointbleu, we wanted to celebrate World Cocoa Day by exploring all the details hidden within its carefully contemplated packaging and related design decisions. Don’t miss it!
The cultivation of cocoa dates back to about 5,000 years ago, in areas of northern South America, as in that moment this area had a wide variety of chocolate on offer. Even with all the unimaginable flavours and combinations, it is a category of products where differentiation is difficult. That is why companies utilise packaging so ingeniously, with this element proving essential in an already saturated market.
From a sober, yet original perspective we find Gran Cruz, a brand of Mexican chocolates. With the mission of achieving chocolate perfection through local and artisan participation, they have generated a visual language that alludes to ancient Central American culture. Through dark colours and metallic additions, the details of its packaging communicate the authenticity, care and detail with which the product is created. The patterns and holograms embodied in the materials of its packaging reflect the quality of the product to be found within.
Eating chocolate has become a 360º experience, where both the taste and the visual aspect are of vital importance. Thus, companies such as the Dutch company Tony’s Chocolonely, have created a very distinctive packaging for each of their flavours, where the colourful patterns and fun typography stand out. In addition, inside we find not only a bar of chocolate, but also abundant information about the cocoa industry and its creator’s role as a Fairtrade company.
Raaka shows us a vibrant design, with colourful and abstract illustrations inspired by the fields where cocoa is grown, which vary based on their flavour and origin, creating an incredible range that is unique on a graphic level. This visual history continues inside, where we can find the story behind its production and its producers.
American brand Le Temps is not short on originality and fun packaging. They have a range of chocolates each of which has an illustration inspired by eras, whose years correspond to the percentage of chocolate the packaging holds. In this way, the 0% chocolate is reminiscent of the 19th century, while the 90% chocolate pays tribute to the crazy 90s, linking the percentage of chocolate to a time in the last century.
As we can see on the shelves of our supermarkets, the importance of packaging in chocolate is a fundamental piece in the distinction of each brand. From the fun designs, to the sober ones, it is essential to know the differential advantages of each brand so that they can be captured in their design. In addition, the materials help create an even more complete brand experience. From those that allow for easy opening, to organic materials where the design can be optimally captured, chocolate packaging has become one of the most challenging projects for a designer.
With a consumer that tends more and more towards organic and natural designs, we cannot forget about taking care of the planet either, generating a product based on organic farming, controlled production and recyclable packaging. When it comes to generating an exciting experience that goes far beyond an ounce of chocolate, everything counts. We are looking forward to finding out about new innovations, so turn to Pointbleu for the latest and you’ll never miss out.