Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could lead a brand into the way it wants to be.
One of the most knowledgeable institutes that master the Nobel art of color is the Pantone Color Institute and every year selects the color of the year that will influence all the design’s areas and will guide lifestyles and market trends all the yearlong. The question you might be wondering is, how does the Institute choose the right color? It’s a thorough process where experts deeply analyze trends, emotions, science, art expressions among technologies, economic conditions and many other variables that will especially affect the new year coming to make their final decision. So, what’s for us in the new year ahead?
If in 2019, the chosen color was Living Coral due to “being animating and life-affirming” as a recall for the global culture of the moment, the new 2020 color is quite a concept’s twist. It’s not a mystery, the Oscar goes to PANTONE 19-4052 or Classic Blue.
Classic Blue, as Pantone underlines, is timeless and elegant. In the conference release last month Leatrice Eisaman, Pantone Color Institute’s executive director, highlighted the importance of trust and faith during this new decade and how Classic Blue fits in. Like the sky of the evening or our shadow, this color reminds us to be more thoughtful and have more meaningful conversations rather than the social dull chitchat we got used to.
Let’s face it. 2020, isn’t just a new year. It’s the start of a new decade and, for this reason, the world needs a solid color to have more confidence to face new challenges. Happy to share part of our name and color, here at Pointbleu, we want to celebrate this funny coincidence to support you in terms of branding and design in this year ahead, so let the blue magic begin!