Emerging Mindset: Emotional Well-being

Why are we focused on emotional well-being? Our society has faced multiple adversities in a very short period of time. As we stated in our last entry and as corroborated by the Global Risks Report of 2022, all of this crisis has harmed people’s psycho-emotional well-being, social cohesion, and productivity. As a result, it is…

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We are hiring a Creative Designer

Reading Time: 2 minutes We are hiring a new creative designer at Pointbleu Design. If you are passionate about packaging and have between 3 to 5 years of experience, send your CV!

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From Body Positivity to Body Neutrality

iStockImages It is well-known that the Covid-19 pandemic has threatened everyone’s physical health worldwide, but it also has damaged us on a much deeper level. A recent study from the scientific journal “Personality and Individual Differences” discovered that isolation, stress, anxiety and other pandemic-induced mental health issues have aggravated difficulties with self-esteem and body image.…

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Evolving Femininity

The COVID-19 pandemic has deepened the pre-existing inequalities between men and women, exposing their vulnerabilities in social, political and economic systems.  In fact, women across the world have shouldered many challenges since the pandemic started. As a result, a new wave of women have emerged, with members who are more intimately connected with their femininity,…

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Spring F&D Packaging Trends: Full Spectrum

We are wrapping up our series of posts on concepts that will shape F&D packaging trends for this spring. This post lays out our final trend, which will determine the outcome of upcoming decisions over colour, materials and surface design. Our last key trend for the coming season is called “Full Spectrum”. BREAKING DOWN THE…

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Spring F&D Packaging Trends: Self-Care

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This fifth post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Self-Care”.…

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Spring F&D Packaging Trends: Design-Wise

We are continuing to outline all the guidelines that will shape F&D packaging trends for this Spring. This fourth post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Design-Wise”. BREAKING DOWN THE CONCEPT  It is…

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Spring F&D packaging trends: Safety

We are continuing to break down all the guidelines that will shape F&D packaging trends for this Spring. This third post lays out another trend, which will affect the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Safety”. BREAKING DOWN THE CONCEPT The…

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Spring F&D packaging trends: Euphoria

We are continuing to break down all the dos and don’ts of creating a F&D packaging that will stand to you this Spring. This second post lays out another trend, which will impact the outcome of upcoming decisions over colour, materials and surface design. Our next key trend for the coming season is called “Euphoria”.…

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Spring F&D packaging trends: Resourcefulness

With every new year comes a fresh opportunity to improve and become the best version of ourselves. At Pointbleu Design we are stepping up our game. In fact, we are thrilled to offer real, concrete, visual examples in every single post that can inspire, inform and guide you all. We want you to give you…

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Chaos Culture

As consumers deal with the consequences of the pandemic, chaos culture is a new concept that has been posed as a solution to cope with such challenging times. Young consumers are experimenting with creating their own chaotic worlds, spaces and content, with a view to exploring the concept of chaos on their own terms. These…

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