Futuristic Innovations in the Transport Industry

The transport sector is going through a massive overhaul. Here’s our pick of transport innovations that will not just improve commuters’ convenience and safeguard the environment but forever change the way we travel: Over one million people die in road accidents every year with the number of injured upwards of ten million. Add to this…

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Plastic-free Supermarkets: No More a Distant Reality

Did you know? Only about 9% of the plastic ever produced has been recycled. This is a number presented by the Great Britain’s Royal Statistical Society from a 2018 study. While it’s the most convenient thing to pick up your supermarket shopping in a plastic grocery bag, its disposal is a different matter altogether -…

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When honesty makes you stronger

What happens when your brand is about to celebrate its 100th anniversary, and you receive a scandal as a gift? Last month, the world-wide famous Spanish brand Tous faced one of the biggest brand crises in Spain. Tous was accused by a jewelers’ regional association of fraud. The evidence was a dismantled silver bear pendant,…

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Brands that we love in Spain

Today is Valentine’s Day and at Pointbleu Design, brand strategy and packaging design agency, we were curious to know which brands are loved by Spanish people the most. Are you ready? Today is the perfect day to declare your love to your favourite brand. So, open your wardrobe and get handsome because in Spain we…

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Brands Leading the Fight Against Climate Disruption

A few decades ago, who would’ve thought resources like water, gas and oil would cease to be infinite and bring forth global issues like global warming and carbon emissions. Fast forward to 2020 and we’re on the verge of a mass extinction unless we take up sustainability as a serious priority. We only have about…

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The Biggest Food Trend for 2020: The Realfooding Movement

It’s a commonly known fact that ultra-processed foods have the worst kind of effect on human health. Ultra-processed foods are to be majorly blamed for a majority of diseases including obesity and cancer. More and more studies are able to validate the belief that increased consumption of these foods is connected with excessive weight gain.…

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The Transformation of Beverage industry

Drinking alcohol is something that has been quite an integral part of our social fabric for long now and dare we say, also considered something of a “it” thing. Non-drinkers would be looked at with raised eyebrows, puzzled expressions and perhaps even mirth. Not anymore. Public health campaigns and increased health awareness among consumers have…

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The Decline of Consumerism and How Brands are Coping with It

The new generation is the unofficial flag bearer of the ‘unconsumed’ lifestyle that is slowly but surely taking over the world at large. In particular, it is the millennials that are leading us towards the fall of consumerism.Sales, both online and in-store have seen a decline in the recent years. Consumer habits are shifting -…

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2020: A New Year and Brands Set to Ace It!

2020 is already here! We wonder what brands have in store for us and how they’re prepping for the new year! Here’s our pick of what to expect in 2020 and brands that are acing the year, already! The Grocery Industry is evolving like never before and Amazon and Uber are at the center of…

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2020 Pantone Classic Blue

Every day we are flooded with infinite shades of colors that affect our decisions and influence our behaviors. Colors have their meaning depending on where you live, which is your culture or way of life. The winning point is turning it into a powerful tool for a brand. Because, yes, the right color choice could…

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5 Cities that Do Christmas Festivities the Best!

We’re all for sitting by that cozy fireplace and enjoying mulled wine & spiced gingerbread with loved ones, but the holiday season is also the time to travel. The magic of Christmas unravels in different ways in different parts of the world and some cities really outdo themselves during the holiday season. Here’s our pick…

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