2019 Trending Flavors

Reading Time: 2 minutes Discover the most trending flavor profiles for 2019 that are likely to see a high demand this year by consumer brands and F&B companies in our blog.

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Customer-centric Innovation: The Key to Brands’ Success

As stated by Paul Polman, ex-CEO, Unilever, “Marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them”. It will be apt to state that co-creation  is getting equally central to customer value creation. Co-creation is the phenomenon…

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Say Hello to Loop – The New Zero Waste Platform!

Presenting, the new zero-waste system, Loop – a one-of-its-kind shopping platformoffering home delivery of F&B products in reusable packaging, from the house of Global Recycling leader, TerraCycle. Together with some of the biggest international consumer product companies, TerraCycle has unveiled this unique shopping system designed to reduce reliance on single use packaging to secure environmental benefits, while offering a convenient…

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The Japanese Confectionery Market: Growth Prospects

We bet you’ll be surprised to know that Japan is the 6th largest confectionary market in the world. That’s right. While on the one hand Japanese diet is regarded as one of the healthiest in the world, it is equally true that the country has a serious sweet tooth! According to a report by Fitch…

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The Rise of Non-Dairy Milk

  In recent years, plant-based milk has seen a rather dramatic growth, with global sales booming like never before. As per a Neilson Scan data from 2018, dairy-free milk has seen a record growth of more than 150% over 5 years and the upward trend is likely to continue. If current research reports are to be believed,…

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How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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What Attracts Gen Z to Brands

There’s nothing that hasn’t already been said about Gen Z that could make for a worthy introduction here. Having grown up in a very different environment from its predecessor, Gen Z holds itself distinct from all its previous generations, both in its choice of career as well as brands. A majority of Gen Zers have an…

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Confectionary category is struggling

With the rising consumer awareness regarding health and wellness, the need for companies to adapt to changing consumer demand is stronger than ever. Consumers are looking for products with less sugar and more real ingredients rather than flavoured ones. As a result, this long - established sector is going through a much required evolution - the world’s…

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The Healthy Nutrition Trend in China

Healthy living is rapidly shaping up to be one of the top priorities for the urban Chinese consumer. This desire for a healthier lifestyle comes as a promising move at a time when China boasts of one of the highest obesity levels worldwide, as well as rate of related diseases such as diabetes. The Chinese Beverage Industry recently…

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The Future of the Feminine Hygiene Product Market

  Feminine hygiene products have long been regarded as something of a taboo, often brushed under the carpet or discussed in hushed tones, almost as if the female body and its workings are something to be ashamed of. Well, enter Female Empowerment. From the days when sanitary napkin advertisements featured women in pristine white pants to today…

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Water-less Personal Care Products – the Latest Beauty Trend!

Do you happen to be one of those who look behind their beauty care bottle and read through the label to avoid harmful ingredients like Sulphates and Paraben? Well, we bet you never checked it for water. ‘Water check’, what? That’s right. Go ahead and check - you will notice that water is mostly the first ingredient…

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Branding lessons to learn from LEGO

As LEGO celebrates its 60thanniversary this year, it is intriguing to note that this much loved brand went almost bankrupt in the early 2000s. Yes, that’s right – about 15 years back, it was pretty much in pieces. However, with 7 LEGO sets being sold every second, today LEGO is considered to be one of the most…

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