SIAL 2022

  SIAL 2022 just finished and left with it many new and interesting discoveries for us who work in the packaging and branding industry to delight ourselves. From new technologies, and ingredients to products let’s unpack together what will bring us the future of the food industry! CONTEXT In a moment where we are facing…

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Pasta Fever

Pasta has turned out to be on trend right now. We call it Pasta Fever! From being forbidden by keto lovers, looked like carbs were the new sugar enemy. Far from that, nutritionists and dieticians are now advocating for a more balanced diet and consumers, specially GenZ, are finding in pasta a new canvas to…

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Packaging trends for 23/24

Autumn has arrived and with it, the new packaging trends for 23/24 where colour, textures and materials combine to create new experiences ready to tempt the savviest consumers. Stay tuned to discover the ingredients to create cutting-edge autumn packaging. Sustainability, yes, but with care Whether it's personal care, care for the planet or even care…

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THE FUTURE OF TOURISM

Reading Time: 3 minutes In 2022 the tourism industry slowly begins to recover. Far from reaching the figures of 2019, the truth is that more and more people are recovering the taste for travel beyond the restrictions by the vaccine passport and the legislation of each country. Read on to find out where the industry stands and how hotels and restaurants have reinvented themselves to meet new needs such as Bleasure. Ready? let’s get started!

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EMBRACING INTENTIONAL LIVING

  There are two times of the year when consumers rethink their lives: January and December. If in the first month of the year 80% of consumers abandon their resolutions in 30 days - according to Forbes - September appears as the month of the intentional living. Stay with us and find out the keys…

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Food and Drink Personas for 2024: The Foodiversalists

With this post we close our series on future "Food and Drink Personas", which has been giving us food for thought throughout this month. Today we will take a closer look at the "Foodiversalists", who focus on the environment and nature, looking for nutritious food sources that benefit both themselves and the planet.  Mainly present…

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Food and Drink Personas for 2024: The Experientialist

We are coming to the end of the current series "Food and Drink Personas" and in today's post, we will be commenting on "The Experientialist". This type of consumer puts aside concerns about their wellbeing to focus on what new culinary culture has to offer.  Driven by the sensation of venturing into new worlds of…

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Food and Drink Personas for 2024: The Collective Guardians

In the last two posts we talked about the consumer personalities concerned with looking after their wellbeing, as well as that of the planet. In today's post we jump to a new group of consumers: The Collective Guardians. They will raise the voices of those food cultures that have long been excluded. Stay with us…

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Food and Drink Personas for 2024: Conscious Curators

In our last post we explored the characteristics of the first group within the "Food and Drink Personas", the Mindful Nurturists. As we saw, they strive daily to maintain their wellbeing in a holistic way, while caring for their community and the planet. In this post we will talk about the Conscious Curators, a group…

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Food and Drink personas for 2024: The Mindful Nurturist

As we change, so does the way we eat. And just like every year, we are bringing you the 5 personalities who sum up the food and drink consumption trends of our consumers. This tool will allow us to get closer to them and find out what their priorities are. At Pointbleu, we will analyse…

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Climate hero ingredients: Uses and beneficts

As climate concerns grow and our perception of this looming issue changes, new alternatives are emerging to tackle the problem. “Climate Hero" ingredients are here to stay, providing us with health and flavour, whilst still respecting the environment. Read on to find out more about them. When it comes to shopping, many still regard sustainability…

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