Europe’s Thriving Food-to-go Market

The food landscape across the globe is changing rapidly. Over the last couple of years, there’s been a massive shift in consumer preference and behaviours. In Europe, there’s been an increased demand in the Convenience Foods sector and food-to-go operators are already capitalizing on this changing pattern. Considering that the European grocery retail market has shown restricted growth, all…

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Successful Co-Branding Partnerships

Collaboration. Partnership. Convergence - different terms with the same meaning. In this age of digital and social media, the phenomenon of brands teaming up with other brands is becoming more prevalent than ever. This year, expect to see more brands collaborate and partner with other brands to expand their appeal to their audience. Here’s a roundup…

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The Rise of Pop-Up Stores

In today’s era of retail disruption, pop-up stores definitely sit somewhere on top amongst the most-popular global sales and marketing trends. The widely popular term ‘pop-up store’ requires no introductions but we do have a fun fact to share about it - it first made an appearance sometime in the early 2000s. It is also associated with…

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Celebrity-Owned Consumer Brands

Off late, it seems as if celebrities, especially movie-stars have taken over the consumer market, with so many of them launching their own successful product lines. In case you need a memory-jog, here’s our list of popular global brands owned by some of our favourite movie stars: The Honest Co. by Jessica Alba: Jessica founded this wellness brand…

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The Rise of the “Clicks-to-brick” Stores

With a growing number of online companies considering going the brick and mortar way, 2019 is being touted as the tipping point for “click-to-brick” stores. Just as well - as per a study by Timetrade, in spite of all the hype around online stores, when it comes to choosing a method of shopping that’s most convenient, physical stores are…

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Game-changing Baby Trends

The baby care sector is a one with massive growth and innovation prospects dictated by consumers’ ever-evolving demands. We’ve got all the intel on what’s trending this year and here’s a round-up of the top baby care trends making waves currently: 1.Natural elements in the nursery: Quite often, we see nursery trends mirroring design trends…

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Growing Self-Care Industry: Part 2

While self-care came into being way before millennials did, no other generation has adopted it as seriously as they have. According to a recent study, millennials are more committed to the cause of self-care than any other generation before them. They are known to spend twice as much as their predecessors i.e. baby boomers on self-care activities in a quest…

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Dessert Trends 2019

With all the conversation around healthy eating, the overarching focus is shifting towards “clean foods”that are plant-based, contain low sodium and natural sugars and at the same time are safe for the environment and the society. Today more than ever, consumers are aware of what they eat, where it is coming from and what’s in it. These factors are driving the development…

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The Evolution of Influencer Marketing

Influencer Marketing, what? Says no one anymore. A term that was pretty much non-existent a decade back is now a familiar buzzword, taking the world by a storm, one Insta-post a time. Today, as much as influencer marketing makes for an important aspect of global businesses’ marketing mix, it also plays a significant role in our everyday life. A…

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Growing Self-Care Industry: Part 1

"Millennials are more committed to the cause of personal care than any other generation before them" “Nothing can bring you peace but yourself”, wrote Ralph Waldo Emerson back in 1841. Emerson may have been American, but his message seems to have been internalized by not just Americans but the billions of people worldwide that account…

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Dental Trends 2019

Recent research indicates a strong link between oral health and that of the rest of the body. There are studies that demonstrate that poor oral health increases the risk of cardiovascular diseases. Some studies also suggest that mothers-to-be with gum diseases are at a higher risk of delivering pre-mature, under-weight babies. The World Health Organization has gone so far…

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The Future of Experiential Dining – Chefs-On-Call

We have a hunch 2019 will see a whole lot of excitement about Experiential Dining. We’re talking Chefs on-call, communal dining, social eating etc. etc. It all boils down to the resurfacing of the original social dining option – quintessential home-made meals. While the concept may have seemed a bit out of fashion all this while, the…

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