Brand Packaging 101: The Essentials

It won’t be an over-estimation to state that packaging design has the power to make or break your brand. It is after all, the first touchpoint between your brand and consumer. The saying “judging a book by its cover” does have some truth to it, and although a first impression may not be a 100%…

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PB Talks: Future of Telecom

Hello Ranko, If we go back to your origins, you started in the FMCG world, right? What do you love the most about this sector? FMCG sector is very dynamic, fast, includes variety of products and targets very different users. You need to be innovative and use everything you can to make your marketing work,…

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Online Consumer Communities: A Win-Win for All

The beauty of branded communities, when done well, is that they create a unique space for consumers to express their thoughts, exchange ideas and educate themselves about the brand’s products and services, in a conducive environment. Branded communities are not about creating a need for the product or perpetuating a “brand-to-consumer” like feeling. In fact,…

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Donarte.org: Art Against the Covid-19

Create art is a talent, donate art it's a necessary action in these times. Times when the confinement's announcement by the Spanish Govern awakened the Pointbleu team's desire to help and contribute to the fight against the virus. But, how a branding and packaging agency can help in the middle of a health crisis? By…

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How Brands are Capitalising on the Cryptocurrency Trend

The rise of cryptocurrency in the recent years has bought in a new phase - brands are lapping this up as an opportunity to launch their own brand coins rewarding consumers for loyalty and incentivizing them in a way that redefines the meaning of delivering value like never before. According to a blockchain survey by…

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Spain & How To Live

Last week, I attended a video-meeting about the consequences of the Covid-19 crisis on brands organised by IPMARK. Several topics and trends were highlighted about brands and their social role, the digitalization of services as well as new consumer habits, etc. Now, I would like to talk to you about the last 10 minutes of…

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COVID-19: Brands Showcasing the Power of Purpose

Undoubtedly, the COVID-19 pandemic has forever altered the way we live. As this unforeseen pandemic continues to engulf the world, something else has started to spread around as well - the spirit of generosity. Multinational companies, businesses, philanthropists are all coming together to pledge support and lend a helping hand. Let’s have a look at…

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How Brands can Help Battle Consumer Burnout

The always-on lifestyle comes at a cost. This need to constantly be on fire, be it personally or professionally is causing consumers to experience a new state of depleted physical and mental resources. The Burnout. Burnout is the main cause of a wide number of diseases and why people are leaving companies, changing jobs and…

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Brands’ Ethical Power

What effect does a brand’s ethics have on its consumers, you ask? Well, ethics can be a potentially powerful source of influence when it comes to consumer and their decisions. So much so that if a brand’s ethical credentials are strong, it can do wonders for its sales and on the other hand, if it gets…

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Strategic Brand Collaborations

It’s a pretty competitive market out there, what with a plethora of homogenous products and services available out there for customers to choose from. With so much competition, it is undoubtedly challenging for brands -, and that’s where co-branding comes in - a smart strategy for brands to stay relevant and build customer loyalty. A…

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How to Be an Irresistible BroadBrand

Why podcasts are so popular and how can to learn their tricks to create a magnetic personality for your brand. Imagine entering a chocolate shop where chocolate is served as you like, with the service you deserve and decorations that make you feel at home… What if, in addition, this chocolate shop was different, unique…

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