Christmas Celebrations by the Biggest Corporates

Christmas trees, sparkling lights, hot chocolate, lots of gifts and gratitude - that’s what the holiday season is all about. Although it falls in the end of the month, the contagious spirit of Christmas can be felt throughout the month of December. Let the holiday season begin! Here’s how the biggest companies, associations and corporates…

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Packaging Design Trends to Inspire

Once upon a time, packaging was uninspiring, plain Jane and even hard to open. Not anymore. Today, smart brands understand the brand value that comes with exceptional packaging. If you’re not already investing in your packaging design, you’re missing out on a great branding opportunity. Here are the top packaging trends to follow if you’re…

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Plant-based Meat – The Food Trend We Need in 2020

In the last couple of years, there has been a spurt in the growth of consumers switching to plant-based meats, for various medical reasons, including increasing sustainability consciousness and a general urge to live healthier. As a result, the plant-based meat market has started to come on its own. Currently valued at USD 12.1 billion,…

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Packaging Design Trends 2020

We all know how important is packaging design in the entire product value chain - it is the very first touchpoint between the brand and consumers and is instrumental in developing their first impression of the product. The product packaging and design is what stays with the consumers, quite literally and figuratively. It is what…

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The Global Sugar Problem and How Food Brands Are Dealing With It

As per data by Statista, the global sugar consumption during 2018 - 2019 amounted to 170 million metric tonnes. With the improving trade relations between countries coupled with technology advancement, sugar is more widely available than ever more. By 2020, its already alarming consumption is expected to further increase to 175 million metric tonnes. Not…

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The Age Of Ageism

The population of older people in the world is rapidly increasing. Virtually every country and every region across the globe is experiencing older population growth in high proportions. Likely, this growth will not only affect social structure but also have implications for various industries. As per a United Nations report, “In 2018, for the first…

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Special Packaging Editions For Halloween

Limited editions in packaging industry are an exciting way to connect more with consumer and increase visibility by pushing up your brand essence. Obviously, creating it is not an easy process; studies reveal that almost 90% of limited-edition packaging do not obtain the desired results. Brands must be smart and creative if they want to…

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The Smart Home Market

Capitalized at $76.62 billion in 2018, the global smart home market is expected to cross the $192 billion mark by 2023, projecting an almost five-fold growth. Currently, it is led by America and China dominating a market share of 35% and 18% respectively. The fastest growing devices in this market are smart speakers, home appliances…

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The Female Economy

 Women’s representation in the workforce has not exactly increased by leaps and bounds. At the same time, it can no more be denied that today women make for an important driving force of the economy – both as consumers and as a part of the workforce. Their current global earnings of $13 trillion are…

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The Future of Pasta Market

The future of the pasta market is on a high and is likely to continue ruling the hearts of consumers across the globe for a while to come. As per a Neilson research, global pasta sales saw an increase of 0.6% in 2017, attributed to an increased awareness amongst consumers about adopting a healthier diet. According to Paolo…

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The European Specialty Coffee

The European Specialty Coffee is a fairly large market, contributing to 30% of the global consumption. It is also a saturated market, with Brazil and Vietnam providing for half of Europe’s green coffee. While in the next couple of years, the consumption is likely to get stabilized, Europe will continue to be an attractive market for coffee.…

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