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Mission Join a passionate, dynamic, international branding agency. From Barcelona, as an international project manager, you will lovingly handle the day-to-day creative flow of a project. Your assignment will require empathy to understand not only the project’s challenges, but also the context of the client, with a view to translating all this info into creative…

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The Single Era

As the number of people remaining single is continuing to grow, knock-on effects for brands will be far-reaching. This will create a new ecosystem of consumers to address, and they will have to be taken into account. According to a report carried out by the entity Euromonitor International, in 2030 the number of single-person households…

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The Revolution in Rest

Ever since Covid-19 first struck, whether by force or by choice, the pandemic led many to stop, breathe and rest. This reset is causing people to redefine their priorities, needs and lifestyle choices around the products they consume. The truth is that this shift in trends will rebuild business practices in the upcoming years. It…

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Cultural Branding

As our minds become evermore overloaded with different companies, brands must find ways not only to set themselves apart, but also to remain honest and truthful to their values. With this in mind, it is safe to assume that people only want to do business with brands they know, like and trust. In order to…

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RTD Drinks

The COVID-19 pandemic has caused people across the world not only to pay closer attention to their physical health, but also to cherish their nutrition and eating habits. Recent studies claim that alcohol and soda consumption is going out of fashion, as younger generations now represent a higher percentage of the population. The truth is…

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Brand Innovation

For the last few decades, companies have considered the management of brand innovation to be of utmost importance. Through strategic planning, brand innovation helps businesses not only to implement new features, but also to stand out among the competition and make a unique bid for consumer attention. The truth is that brands need to constantly…

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Caring and Branding

The COVID-19 pandemic has caused people across the world not only to pay closer attention to physical health, but also nourish their mental and emotional state of mind. The truth is that brands have the unique chance to help support consumers' self-care journeys, as people begin to turn what they once saw as an occasional…

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Packaging and Authenticity

In the age of product and information overload, packaging creators must find ways to not only step up their game in terms of content, but also set their work apart by developing creative packaging strategies. Meanwhile, there is no doubt that packaging designs have emerged as an extension of the brands or products themselves. Looking back, we…

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Brand Authenticity

Ever since Covid-19 first struck, the resulting economic recession and latent market saturation has called for a renewal in our attitudes around trust. Consumers’ expectations now stipulate that businesses participate in tackling our various shared crises. As such, they choose to buy and invest exclusively in the brands that do their part. Brands have an…

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The Future Of Packaging

With consumer expectations and legislation driving demand for packaging materials that are not only sustainable, but also either renewable or recyclable, the future of packaging is set to overcome many of its current issues around sustainability and hygiene. This will be coupled with a drive to have companies overhaul their out-of-touch brand strategies, which often…

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Home-grown food

The COVID-19 pandemic has had a substantial impact on almost every single aspect of our lives. The closed borders and the crisis itself, along with the ongoing food shortage and the shelter-in-place recommendations, have led more people to recognize the value of growing a garden as a means of becoming more self-sufficient. This reliance on self-sufficiency…

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