B GROUP

DATA: 04/2014
BRIEF: B Group’s name, identity and graphic style creation.
LABELS: MA, Corporate
Branding · Digital · 

PERSPECTIVE OF FUTURE

We based all the graphic line we developed for B Group on its visionary, serious and professional identity. The solution we opted for is simple and modern at the same time, in line with the holding group’s values.

The B logo is a nod to the founder’s name and expresses both perspective of future and teamwork thanks to its verticality and elegance. Besides, we used the horizontal stripe on other implementations of the brand such as the stationary.