Pepsi’s Journey from Fun Foods to Better Foods

Pepsi is one food manufacturer that keeps getting bigger and better. It has kept itself relevant in the face of the changing food landscape over the years by consistently evolving as per the ever-changing consumer needs. It was in the early 2000s that there was an onset of increased nutrition awareness accompanied with the emergence…

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Why Brands are Adopting Black Packaging

Have you noticed how off-late the color Black has made its way into the packaging designs of a varied range of brands? From the looks of it, the shift is finally happening - Black is back! Think about it. Whether it is grocery shelves, skincare products, beverages or even pet foods, Black is everywhere. It…

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Food Packaging: Past, Present and Future

Packaging has evolved from being an industry primarily centered on protecting food and keeping it fresh to something much more. Today, it serves a greater purpose that involves creating a strong brand identity and increasing sales through exciting that is also good for the environment. Here are a few pointers for brands to keep in…

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Effective Ways to Use Colors to Boost Your Business

  As per a study called Impact of Colors on Marketing, about 62 to 90% of assessments made by consumers are based on color alone and this takes place within the first 90 seconds of their interaction with a company’s branding and products! Colors play a crucial role in branding and can prove to be…

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Packaging for an Elevated E-commerce Experience

Packaging plays an important role in the consumer perception of packaged goods companies, as well as those into online retail. Considering packages shipped by e-commerce businesses represent the most direct form of connection with their customers, it is ironic how this marketing opportunity has been grossly underutilized by them. More often than not, e-commerce businesses…

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The Rise of Gender Neutral Packaging

As times are changing, gender neutrality is rapidly gaining traction and not surprisingly, the new generation has a big role to play there. The traditional portrayal of femininity and masculinity has taken a backseat and gender neutrality has become a norm rather than an exception. There’s no doubt that this cultural shift that the world…

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Zero Waste Packaging and Why It’s Essential in 2018

  Human actions have a huge role in contributing towards the state of the environment as it is today. We cannot deny that the likelihood and intensity of catastrophes such as earthquakes, tsunamis and hurricanes are a result of the more than substandard treatment we have been meting out to our planet. The results are…

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5 clever packaging ideas to inspire you

  What is packaging? One may say it’s just what you pack your product in, but we doubt anyone says that anymore! Packaging is so much more – it is the first touch point, the first impression one has of a brand and more often than not, a decisive factor contributing to the consumer’s decision to…

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