Telecom Trends for 2019

2018 was a momentous year for the telecom industry. New trends enabled massive development and changed the landscape of this $3.1 billion industry. While we expect some of those trends to gain further momentum this year, there are also some fresh trends that are expected to steer the industry into new directions.  Here are the top trends…

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Vegan Edible Packaging: Where the Future Lies

© 2016 Bakeys.com With the whole Vegan movement  gaining rapid momentum, there are perhaps few and far in between that are unaware of its growing popularity. While everyone is talking about foregoing animal products in foods and substituting them with vegan alternatives, have you thought about what’s the situation with packaging? Adopting a vegan lifestyle is not just about consuming…

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Middle Eastern Cuisine Trends

Just like other industries, the food industry is no monolith either. As consumer tastes evolve, newer foods make their way into the consumer palette and, before you know it, these foods become common as fast as their predecessors fade into oblivion. According to a Senior Food Research Personnel from Market Research firm, Mintel, “Flavor is…

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The Sonic Branding Revolution

Barely a month after Mastercard dropped its name from its iconic logo the company is once again making headlines, this time for its sonic branding. What it means is that Mastercard  now has a brand identity that extends beyond visual branding, allowing consumers to experience a brand-exclusive sound every time they make a purchase using their Mastercard or while…

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2019 Trending Flavors

It’s a brand new year and with that comes newer insights, changing consumer tastes and preferences. We’ve put together a list of the most trending flavor profiles for 2019 that are likely to see a high demand this year. What’s to be seen is how consumer brands and F&B companies utilize these trends to their advantage.…

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Customer-centric Innovation: The Key to Brands’ Success

As stated by Paul Polman, ex-CEO, Unilever, “Marketing and innovation have and will continue to be two of the strongest drivers of margin and revenue growth. The concept of customer value is central to both of them”. It will be apt to state that co-creation  is getting equally central to customer value creation. Co-creation is the phenomenon…

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Say Hello to Loop – The New Zero Waste Platform!

Presenting, the new zero-waste system, Loop – a one-of-its-kind shopping platformoffering home delivery of F&B products in reusable packaging, from the house of Global Recycling leader, TerraCycle. Together with some of the biggest international consumer product companies, TerraCycle has unveiled this unique shopping system designed to reduce reliance on single use packaging to secure environmental benefits, while offering a convenient…

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The Japanese Confectionery Market: Growth Prospects

We bet you’ll be surprised to know that Japan is the 6th largest confectionary market in the world. That’s right. While on the one hand Japanese diet is regarded as one of the healthiest in the world, it is equally true that the country has a serious sweet tooth! According to a report by Fitch…

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The Rise of Non-Dairy Milk

  In recent years, plant-based milk has seen a rather dramatic growth, with global sales booming like never before. As per a Neilson Scan data from 2018, dairy-free milk has seen a record growth of more than 150% over 5 years and the upward trend is likely to continue. If current research reports are to be believed,…

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How to Incorporate Sustainability in Your Detergent Packaging Design

In line with the aim to reduce its environment footprint, German Consumer Goods Company Henkel is shifting focus towards the production of more concentrated detergents and redesigning its packaging to better fit concentrated detergents. This move comes at a time when there is a push from Europe’s International Association for Soaps, Detergents, and Maintenance Products to manufacture…

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What Attracts Gen Z to Brands

There’s nothing that hasn’t already been said about Gen Z that could make for a worthy introduction here. Having grown up in a very different environment from its predecessor, Gen Z holds itself distinct from all its previous generations, both in its choice of career as well as brands. A majority of Gen Zers have an…

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Confectionary category is struggling

With the rising consumer awareness regarding health and wellness, the need for companies to adapt to changing consumer demand is stronger than ever. Consumers are looking for products with less sugar and more real ingredients rather than flavoured ones. As a result, this long - established sector is going through a much required evolution - the world’s…

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