Welcome to the new healthy lifestyle

The concept of Healthy Snacking started off as a trend but has become more of a global lifestyle mandate today. As per industry insights by Grand View Research, in 2016 the global Healthy Snacks market was valued at a whopping 21.1 Billion USD. We can only begin to estimate the spike in these numbers in…

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Essentialism: the New Age Packaging Mantra that’s Here to Stay

We’re just about halfway through 2018 and there’ve already been a number of packaging trends that have come and gone. However, there is one trend that we believe is here to stay – Essentialism. Do not mistake it for minimalism because that is not this. Minimalism propagates “less is more” while essentialism is all about…

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The 3 Most Important Branding lessons to learn from Netflix

It was 20 years ago that software engineers Reed Hastings and Mark Rudolph founded Netflix as a DVD rental service. However, it wasn’t until 2007 that it transitioned into a company offering an online streaming service of thousands of advertisement-free TC shows and movies to its customers. It is said that the idea for Netflix…

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The Rise of Brand Personalization

Ever wondered what is the one factor that enables the creation of a truly memorable brand experience? Is it a well-articulated purpose, a super smart logo or a leadership team that appreciates the importance of branding? More often than not, it is the interplay of all these elements and more. One element that is slowly…

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Millennial Mothers and What Food Brands Need to Know About Them

Who are the millennials? According to The Wall Street Journal, they are “a group of people who are building major companies, altering the way we work and live and challenging long-held notions of family and society.” To define them in a more simplistically, they are people born anytime between 1981 and 1997. Today, millennials are…

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Packaging for an Elevated E-commerce Experience

Packaging plays an important role in the consumer perception of packaged goods companies, as well as those into online retail. Considering packages shipped by e-commerce businesses represent the most direct form of connection with their customers, it is ironic how this marketing opportunity has been grossly underutilized by them. More often than not, e-commerce businesses…

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Forget Millennial Pink, Hello Gen Z Yellow!

Till very recently, millennial pink was ‘the colour of the year’. For months, perhaps years now, the millennial favourite ‘Pink’ could be seen everywhere, in everything. Be it fashion brands, consumer goods, technology or home décor, everything was engulfed in bright, rose-hued pinks. However, it seems the millennial pink fatigue has finally caught on. The…

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The Newest Comfort Food of Indians – Pasta!

To say that Indians love carbohydrates is a bit of an understatement! From Roti, Naan, Paratha and Puri (Indian breads made with wheat or flour) to Dosa, Idli, Appam (rice based fluffy pancakes and more), they have a pretty strong affinity towards all things carbs. Is it any surprise then that foreign carbs such as…

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The Rise of Gender Neutral Packaging

As times are changing, gender neutrality is rapidly gaining traction and not surprisingly, the new generation has a big role to play there. The traditional portrayal of femininity and masculinity has taken a backseat and gender neutrality has become a norm rather than an exception. There’s no doubt that this cultural shift that the world…

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Glocalization Rules the World, Yes!

Today, a global design and packaging plan requires a Glocal mind-set that carefully takes local customization into consideration and acknowledges the local markets and consumer needs. There are a few key points to consider for coming up with an effective Glocal packaging and design strategy. The foremost point for a design and packaging project to…

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The Evolution of the Coca Cola Slogans

Advertising slogans are an integral part of consumers’ everyday life across the world. When it comes to slogans, Coca-Cola takes the cake with some really great slogans though its 132 years of history. Since its inception in 1986, Coca-Cola has had a number of memorable slogans over its journey of 100 plus years. Depending on…

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The Latest Trends in Coffee Culture

With a staggering 2.25 billion plus cups of coffee consumed around the world every day, it is fitting to state that the coffee industry is thriving and will continue to do so for long. As more and more consumers, especially the younger ones are learning about and adopting speciality coffee, retailers are leaving no stones…

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Zero Waste Packaging and Why It’s Essential in 2018

  Human actions have a huge role in contributing towards the state of the environment as it is today. We cannot deny that the likelihood and intensity of catastrophes such as earthquakes, tsunamis and hurricanes are a result of the more than substandard treatment we have been meting out to our planet. The results are…

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Emotional Branding and How to Aced It

  As the name suggests, Emotional Branding is all about linking your brand messaging with human emotions to develop a long-lasting relationship with consumers. Emotional Branding is what sets you apart from others, through a brand message that triggers an emotional connect with the audience. It is the one thing that when done right, will…

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Brand Generosity – the Latest Buzzword in Brand Land

If you think about the purpose of a business on a primitive level, it is primarily to earn profits by satisfying the consumers’ needs and demands. As long as what you’re doing is achieving both business profits and consumer satisfaction, it is all good. One would think that is all there is to it. Or…

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How to Make a Brand Promise and Keep It

What is a Brand Promise Each brand promises something it to its consumers. This is called the brand’s promise which goes beyond just delivering products and services. The brand promise offers a tangible benefit that differentiates it from its competitors. The brand promise is something so up there, that the customers develop expectations from the…

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The Newest Food Trend for 2018 – The Fourth Meal

According to various reports focussed on food trends for 2018, the one that unanimously topped the charts and subsequently caught our fancy was – The Fourth Meal. What is the fourth meal? Well, The Fourth Meal celebrates the prolific love for snacking. Simply put, it is an amended version of the standard three meal norm,…

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Important things to consider when creating your brand logo

Branding Lesson for the week: First impressions matter! Well, fair or not, they do. Considering we live in a visual world, we cannot stress enough on the power of perception and how it can make or break your brand. Moving beyond traditional tools such as business cards & websites and creating a strong, unique visual…

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Do you have unicorns among your clients?

So, who exactly are Unicorns? Simply put, they are your very best customers. Unicorns are the customers every business wants, but are exceedingly rare. It could be because they pay big monies and contribute to a large chunk of your revenue or because they are a delight to work with and your team loves spending…

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Generation Z – Who They Are and How to Target Them

While there’s been a lot of humdrum lately about millennials and marketing initiatives focussed on them, perhaps it is time for marketers to rethink and refocus on the next generation of largely neglected consumers – Gen Z. This generation has grown up watching their parents focus on fresh food for their children. Being technologically well-equipped,…

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5 clever packaging ideas to inspire you

  What is packaging? One may say it’s just what you pack your product in, but we doubt anyone says that anymore! Packaging is so much more – it is the first touch point, the first impression one has of a brand and more often than not, a decisive factor contributing to the consumer’s decision to…

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Best branding lessons from starwars

It would be a colossal understatement to say that the iconic movie Star Wars is more than Just a Movie. Over the decades, it has acquired a cult status few in the movie world have enjoyed, and quite clearly it has transcended its industry to become a sort of cultural touch point for people all…

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Storytelling – The Most Important Marketing Strategy in 2018

Storytelling is one of the most powerful ways to breathe life into your brand. While storytelling in marketing isn’t new, there’s never been a greater urgency to make it a key part of marketing initiatives – remember, you’re in the business of constantly telling your brand’s story. If you haven’t yet figured out how to…

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Carbonated beverages are de-frizzing

Since we are all healthier or at least we try, be some carbonated beverages seem to be on a graphic style diet too. From changing your name such as Gatorade, or Aquarade as they want to be called now, the segment is trying to become more natural, less sugary and frizzy, at least in its…

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Superfoods, the new supertrend in FMCG

A quick Google search for ‘superfoods’ comes up with 10.000.000 results. Intake of these ingredients has grown a whopping 200% in only 4 years and, unsurprisingly, the US has increased their production by almost 40% during the last year. It is a non-stoppable trend in the food market, same as ‘clear labels’, healthy snacks or…

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HOW TO MAKE YOUR COSTUMERS BE PART OF YOUR BRAND

Starbucks Coffee Company have been committed to excellence and to its guiding principles, thus the company has brought the unique Starbucks Experience to every customer through every cup. The aim of the mission is to provide great coffee according to costumers’ preferences and wishes in a very cozy atmosphere where each name is called when…

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BRANDING AGENCY IN BARCELONA LOOKING FOR AN INTERN DESIGNER

We are currently looking for an intern/junior designer who is eager to prove and share his talent working within our creative team in packaging, branding and communication across a range of sectors including fashion, beauty, finance, sports, FMCG and retail. THE ROLE - Reporting directly to the Creative Director, the intern will be responsible for: -…

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NEW BRANDING TRENDS IN THE HORECA CHANNEL

For many years brands found on the HoReCa channel a place to promote themselves through promotional material such as terrace tables and chairs, beach umbrellas, menu holders etc. These was a win-win deal for both brands and restaurants since this was also a way for business to have some furniture for free or at a very…

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When a naming says nothing and everything

What characteristics make a naming a good one? Short, loud, descriptive, original, evocative…. In branding we know there are just few brands that make it into the consumer mind-set and that are able to conquer his thoughts and, most importantly, his wallet. However there are brands that at first sight are unpronounceable but that still…

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Marvel comics and the FMCG market

The reality design students face when they finish their studies is often disappointing to them. The outside world of work often differs from the one we were expecting to find. Once you get into the real labour market you realize that designing a minimalist label isn’t the same as designing a detergent one. The graphic codes…

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Co branding in sport, the importance of consistency

It took time, but finally it happened. The football world was turned upside down by Paul Pogba’s record transfer from the Juventus to Manchester U. Though we are sport lovers, we do not pretend to be football experts and won’t be judging if the price was fair or not but we would like to spot…

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FROM DUOTONE TO QUATRICHROMY IN THE SPANISH POLITICS

Regardless of who wins or loses these elections – Has anybody heart about a party to claim itself a loser? – The Spanish elections are in their hottest moment. You can feel it on the streets, taxi chats or even queuing in the bakery because this Saturday Spanish people have to vote to get rid…

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