Superfoods, the new supertrend in FMCG

A quick Google search for ‘superfoods’ comes up with 10.000.000 results. Intake of these ingredients has grown a whopping 200% in only 4 years and, unsurprisingly, the US has increased their production in almost 40% during the last year. It is a non-stoppable trend in the food market, same as ‘clear labels’, healthy snacks or…

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